By Shannon Bianchi • February 23 2017
Being that I don’t remember a world before the Internet and I’ve spent the majority of my young adult life plugged into Facebook, Twitter, and Instagram (sometimes simultaneously), one would assume that I am about as well versed in social media as a digital native can be. However, after recently sitting in on my first social media marketing conference, I quickly realized there’s still a thing or two this millennial can learn about social media; especially when it comes to channeling its’ power for marketing purposes. Here are 5 tools to help maximize your company’s social media presence and effectiveness:
If you’re like me, you may be good at navigating the digital sphere but don’t have the slightest clue when it comes to graphic design and video production. Not to worry! Fiverr.com is here to help you find the perfect freelancer for your project, whether it be designing an infographic, creating a logo, or compiling a promo video to bring your social content to the next level. The website offers a multitude of other services, all starting at just $5. Trust me, it’s well worth avoiding the aggravation of trying to figure out InDesign yourself.
This free tool powered by HubSpot will tell you exactly what you’re doing right and what you’re doing wrong on your company’s website. Just simply type in your company’s URL and the site quickly comes up with an overall rating, as well as subscores based on performance (page speed and size), mobile adaptability, SEO and security. Most importantly, Website.grader’s analytics highlight the problem areas on your site and how to solve them. Experts say that an overall rating of 60 or higher is what you should aim for. They also recommend to run your website through grader every few months to stay up to date on all categories.
If your company has a Facebook page (and it should), LikeAlyzer helps analyze and measure the effectiveness and potential of your company’s Facebook page. Once plugged in, the site gives you analytics on your Facebook page, such as engagement rates and like growth, as well as recommendations for improvement. The analyzer also gives you insight into the best time to post content and the ideal length of your posts. Experts say you should aim for a rating above a 60. In my opinion, these analytics are much more digestible than Facebook Insights. Give it a try, see what to improve, and start racking up those likes!
The social media search engine, Social Searcher, allows you to monitor what people are saying about your company across Twitter, Facebook, Instagram and all the other major social networks in real time. This is a great tool to keep up with conversations about your business, as well an easy way to collect consumer feedback and spark engagement. You can also use the site to search other keywords to stay on top of your competitors and other industry trends. With their email alerts, be the first to know what people are saying about you and your competitors.
So you’ve got your blog written and you think you’ve come up with a brilliant, eye catching headline (gotta maximize that SEO, right?). Well CoSchedule’s headline analyzer will the be judge of that. Simply type in your seemingly great headline and the site will analyze its the overall structure, grammar and readability. It will also give you tips on increasing the amount of emotional, power and uncommon words, boosting your headline’s overall effectiveness. Experts say to aim for a rating of 75 or above. The original title of this blog only scored a 61 and if I stuck with it, you probably wouldn’t be reading this right now. You’re welcome.
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Image source: Apps Sensation