By Courtney Beinhaur • September 25 2015
This year, CollegeFest and Campus partnered with Sohalo to help expand the influence and reach of CollegeFest into the social engagement space.
Key Objectives were:
- Create even more value and ROI for CollegeFest’s participating brands
- Connect students’ social networks to the CollegeFest Social Hub
- Engage students socially with more than 30 branded offers with value exchanged
- Extend CollegeFest, traditionally a one-day live event, via digital channels and well beyond the single day into a year-round program
See the early results from the Sohalo driven CollegeFest Socail Hub here.