By Courtney Beinhaur • May 05 2014
BOSTON, MA (April, 2014) – Campus, the owners and operators of College Day at Fenway Park for the past three years, acquired CollegeFest™ this past October. Going into its 29th year, CollegeFest is a long standing tradition for college students in the area. It is with great pleasure that Campus announces the combination of College Day and CollegeFest to create CollegeFest at Fenway Park.
On September 13, 2014, Army ROTC will proudly return as the presenting sponsor of the Fenway event. CollegeFest is a one day lifestyle event that welcomes college students from across Boston and New England back to school. Students are encouraged to explore their city by coming down to Boston's iconic Fenway Park, the oldest and most historic ball park in the country and one of Boston's greatest attractions. For the first time ever, CollegeFest will be free for students, courtesy of SALT™, a local non-profit backed educational resource that provides college students and recent grads with simple tools to take control of their money. “SALT is thrilled to return as a sponsor of this signature Boston event," said Jill Kremins, Chief Marketing Officer at American Student Assistance, the organization behind SALT. “In our ongoing effort to help college students manage their finances, we're happy to provide free admission to CollegeFest at Fenway Park."
From 11AM-6PM, this free event will feature a wide range of brands, offering exclusive deals, games, prizes, giveaways, and more. CollegeFest will also offer students a chance to see the park, and have their photograph taken on the center field scoreboard. “We are fortunate to have so many colleges and universities in the Boston area that attract young people from across the U.S. and around the world," said Sam Kennedy, Red Sox Executive Vice President/COO. “We want to make sure that students find Fenway Park accessible and CollegeFest is a great way for them to experience the ballpark and develop a connection with the ballpark and team."
The event organizers, Campus, are excited about the merger too. “We're excited to bring CollegeFest to Fenway Park and to provide free entry to all Boston area college students. Fenway Park's location and appeal is an ideal venue for both students and our brand partners" said Paul Tedeschi, of Campus.
About Army ROTC
Army ROTC has a total of 273 host programs with more than 1,100 partnership and affiliate schools across the country. It produces approximately 60 percent of the Second Lieutenants who join the active Army, Army Reserve and Army National Guard. More than 40 percent of current Active Duty Army General Officers were commissioned through ROTC. Army ROTC provides Cadets with the character-building aspects of a diverse, self-disciplined civilian education with tough, centralized leadership development training.
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