By Courtney Beinhaur • March 02 2017
BOSTON-- StudentUniverse, the world’s leading travel booking service for students and youth, today announced that it has joined forces with The Camus Agency to launch the inaugural CollegeFest Travel Show. The Campus Agency is a marketing agency specializing in the student market, as well as the owner/operators of CollegeFest, now entering its 32nd year. Delta Air Lines is the presenting sponsor of this event in partnership with SkyTeam and Virgin Atlantic.
The Travel Show will give college students the opportunity to connect onsite with airlines, tour operators, travel insurance providers, study abroad programs, tourism boards and lifestyle brands, to inspire their next adventure. A speaker lineup will provide students with information on topics ranging from planning a gap year to how to use video and social media on their next trip. Students will also have the opportunity to win travel giveaways and take advantage of event day offers with individual exhibitors. The event is exclusively for college students and is free to attend.
“Opportunities that allow us to move past traditional advertising and engage with student travelers face-to-face to familiarize them with our brand are always very exciting for Delta,” said Anthony Davis, Specialty Sales, Delta Air Lines. “The Travel Show is a wonderful opportunity for students to learn about Delta routes, the SkyMiles loyalty program and global airline partners for students looking to travel abroad or around the US. We look forward to sponsoring the show in April!”
CollegeFest is the most heavily attended back-to-school event in New England, attracting thousands of college students each September. The Travel Show is a natural extension of the brand and will utilize the combined marketing power of StudentUniverse and CollegeFest to attract youth travelers throughout Boston and beyond. “I’m beyond excited to be bringing CollegeFest back to Boston University,” said Paul Tedeschi, CEO, The Campus Agency. “The event originated there over 30 years ago, and as a Boston University alum, it’s amazing to see it come full circle.”
“Many students can become overwhelmed when planning an unfamiliar trip - their first international adventure, a cross-country road trip, gap year or study abroad experience,” said Jim Zambrano, director of brand partnerships, StudentUniverse. “The ability for brands to connect face-to-face with students with a predisposition for travel and build lasting connections offline is a rare opportunity and a huge advantage as students are beginning to build brand affinities in a crowded marketplace.”
The CollegeFest Travel Show is taking place on Saturday, April 8, 2017 from 12 p.m. to 5 p.m. at the Boston University Fitness and Recreation Center at 916 Commonwealth Avenue in Boston. Other event sponsors that will be exhibiting onsite include Virgin Atlantic Airways, Topdeck Tours, T-Mobile, L.L. Bean, Norwegian, Air Europa, Cathay Pacific, British Airways, CIEE and many others.
What to get involved?
Contact Andrew Laney at firstname.lastname@example.org.