By Shannon Bianchi • May 26 2015
The hotel industry is chasing the hearts of Millennial jetsetters with hotels tailored specifically for the young Millennial traveler.
As most brands know, adapting to the interests, passions and hobbies of the 18—34 year old demographic can be difficult to do, but some of the world’s biggest hotel chains have managed to keep up. Marriott’s Moxy, for example, opened in Milan last fall and will have locations popping up in metropolitan cities around the U.S. in the next couple of years—think New Orleans, NYC and San Francisco.
These modern hotels accomodate the adventurous Millennial’s desire to explore the culture of the city they’re visiting, while offering an affordable price to shack up for a few days. With more trendy communal spaces and health centers, these hotels give guests the option to work and play together, while keeping up with their fitness schedule.
Other Millennial hotels with similar philosophies include Cosmopolitan of Las Vegas, Hyatt’s Centric hotel in Chicago and Hilton’s Canopy.
Robin Chadha, CMO of citizenM, a chain of Millennial hotels, with a location in Times Square, says “we want to provide affordable luxury for the more cost-conscious young Millennial traveler in the big cities of the world but still offer lifestyle and experience.”
Check out more here: http://www.entrepreneur.com/article/244509