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Marketers are Sizing Up the Millennials
Marketers are Sizing Up the Millennials

Move over baby boomers, millennials and their tastes and preferences are here to stay. Consumers in this group have grown up in a harsh economic climate and evolving technology influencing the way they make purchases. This environment has made them very different from the previous dominant consumer model of the baby boomer. With many more choices and purchase options, it is easy for a brand with the wrong focus to be overlooked by this increasingly powerful demographic. Millennials are more aware and skeptical of marketing than generations past. They are more wary of making large purchase decisions due to the economy they saw their parents face and they like to make these purchases on their own terms. It's essential for brands to understand this new set of consumers as they move into driver's seat of the economy.

Read the whole New York Times article.


Alyssa Johnson
About the Author

Alyssa Johnson

Alyssa is one of our Account Managers, she is a graduate of UNH and a Wildcat to her core! She loves to spend her spare time exploring Boston, and supporting the Pats! Send her an email at alyssa@thecampusagency.com