By Alyssa Johnson • August 22 2014
Move over baby boomers, millennials and their tastes and preferences are here to stay. Consumers in this group have grown up in a harsh economic climate and evolving technology influencing the way they make purchases. This environment has made them very different from the previous dominant consumer model of the baby boomer. With many more choices and purchase options, it is easy for a brand with the wrong focus to be overlooked by this increasingly powerful demographic. Millennials are more aware and skeptical of marketing than generations past. They are more wary of making large purchase decisions due to the economy they saw their parents face and they like to make these purchases on their own terms. It's essential for brands to understand this new set of consumers as they move into driver's seat of the economy.
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