The Debate Over the Future of Marketing: Toys ‘R’ Us Releases First All-AI Generated Ad
In a groundbreaking move, Toys “R” Us has released the first-ever brand film created with OpenAI’s Sora technology. This minute-long ad, titled “The Origin of Toys ‘R’ Us,” depicts a young Charles Lazarus, founder of Toys “R” Us, dreaming of a magical toy store with Geoffrey the Giraffe, the brand’s mascot. This innovative step has…