From Drive-Through to Dorm Rooms: Using AI to Boost Retention and Referrals
In an era where personalization isn’t just preferred but expected, brands must innovate to connect with Gen Z consumers who value tailored experiences. Artificial Intelligence (AI) has emerged as a powerful tool to meet this demand, transforming marketing strategies in industries ranging from fast food to college-centric campaigns. Inspired by Yum Brands’ success with AI-driven…