When Influencer Marketing Goes Wrong: What Brands Can Learn From Poppi’s Super Bowl Ad Controversy
Marketing campaigns can be a goldmine or a landmine—sometimes both at once. Ocean Spray had a guy on a skateboard, and the internet ate it up. Poppi, on the other hand, handed out personal vending machines to influencers and managed to enrage the very consumers who keep them in business. Turns out, watching wealthy creators…