How Nutter Butter Went Unhinged: and Cracked the Gen Z Code
A character named Aidan. Pixelated horror filters. Cookie mascots with cursed energy.This isn’t a fever dream, it’s one of the smartest social media plays we’ve seen in recent years. Nutter Butter, the nostalgic cookie brand that’s typically found on snack shelves, not marketing trend reports, has been quietly building one of the most talked-about TikTok…