Adobe Express
Fall 2025 Campus Tour
During the Fall 2025 semester, The Campus Agency executed a nationwide 28-campus tour for Adobe Express. Target campuses were strategically selected from Adobe’s priority list of schools offering free Adobe Express memberships to students—prime markets for increasing awareness, adoption, and everyday usage of the platform.
Program Goals & Strategy
The campaign’s primary objective was to drive app downloads and new Adobe Express account sign-ups. Many students were unaware that Adobe Express existed or that they already had free access through their university, so a major focus was educating students on how the app can support their academic, creative, and organizational needs.
To spark interest and incentivize sign-ups, we distributed custom Adobe Express–branded tote bags paired with locally sourced treats at each campus. Every stop featured a unique treat relevant to the area—from cookies and donuts to cake pops, pizza slices, and more—creating hyper-local excitement and a memorable experience.
Event Approach
We executed two primary event formats to maximize visibility and student touchpoints:
- Large-Scale Back-to-School Events
Our first priority was activating at major, pre-existing university events where thousands of students—especially freshmen—were already gathered. This allowed Adobe Express to integrate seamlessly into high-energy campus moments with maximum reach. - High-Traffic Pop-Up Events
As a secondary strategy, we secured prime campus locations to host pop-up activations during the early weeks of the semester. This timing capitalized on heavy foot traffic, student enthusiasm, and the natural buzz of the new academic year.
Campaign Impact
This tour delivered exceptional results and by far produced the largest spike in downloads and sign-ups for Adobe Express during our long term partnership with Adobe. The simple value exchange of a trendy tote bag and a hyper-local treat—paired with strong on-site education—proved to be an incredibly effective driver of adoption.
Fall 2025 Results
- 45,000 QR code scans
- 28,000 treats + merch items distributed
- 15,500 new Adobe Express sign-ups
