By Courtney Duggan • December 11 2013
Larry Moulter named Chairman; Financing package to allow for accelerated growth
BOSTON, Mass., December 11, 2013 – The Campus Agency has secured an investment from a group of private investors and has appointed Larry Moulter to Chairman of the Board.
The Campus Agency specializes in brand strategy and execution in the student/youth market and is the owner of College Day at Fenway Park. Additionally, Campus recently purchased CollegeFest from MRY in New York.
“The Campus Agency has had an exceptional year assisting brands such as Levi's, Rider Sandals, The New York Times and ASA with college marketing campaigns. Our ability to close on an investment and appoint Larry to our Board further strengthens our future growth. Larry has been a great mentor to me over the years and I am excited to have him on our team. Larry has a tremendous amount of operational experience and a vast network of contacts that will assist in the growth of The Campus Agency." said CEO Paul Tedeschi.
The Campus Agency recently relocated from Waltham to Faneuil Hall Marketplace in Boston.
“The Campus Agency, under Paul's leadership and strategic guidance, is poised to be an agent of change in the area of student/youth marketing. Paul's previous successes with Collegiate Advantage and Mr. Youth will enable the Campus Agency to become a leading force and market maker for this ever significant consumer sector, said Larry Moulter. “By combining market tested strategies with new technological advantages, the Campus Agency will enable businesses and consumers to find the ultimate intersection of consumer and enterprise satisfaction."
About Larry Moulter
Lawrence (Larry) Moulter is an established and respected Boston business leader skilled in building value across a wide and diverse business sectors.His record is one of creating strong organizational performance across a wide range of industries including hospitality, entertainment and transportation. As Chairman and CEO of the New Boston Garden Corporation, Larry was the lead executive for the development of a new Boston Garden - the first person to do so in 68 years.
As CEO, he has also led BostonCoach through the depths of the recent recession to emerge as a restructured company with improved customer performance and a sustainably profitable business model.
He also broke from the status quo at Woolf Associates by significantly expanding the services of this marketing agency beyond merely athlete representation creating a multi-platform firm.
About The Campus Agency and Paul Tedeschi
The Campus Agency is a nontraditional media and marketing agency specializing in the student market. The Campus team not only has a deep understanding of the college market and broad connections with companies in the college space, but extensive experience in student deals and building partner relationships.
Paul Tedeschi, CEO of Campus, is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with "big ideas" for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BU's College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed a variety of large scale event marketing initiatives for clients such as VS Pink, Kimberly Clark and GM.
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