By Shannon Bianchi • December 17 2015
In a recent Business Insider article titled, “Millennials are making their parents’ shoe brands cool again,” we learn all about the top shoe trends for centennials and millennials nowadays. The insightful report, conducted by Teen Vogue and Goldman Sachs, found that millennials and the younger centennial population, between the ages of 13—29, favor footwear brands like Birkenstock, Sorel and Nike over others. Some are surprised by the fact that millennials love these “ugly, uncool shoes.” I, on the other hand, am not shocked that millennials love these brands, but that’s probably because I’m a millennial who owns a pair of shoes from all three of these companies (and why would I wear anything uncool?!)
Later in the article, Jeff Fromm, author of Marketing to Millennials, argues that millennials look for practicality, good value and anything with “street appeal” when shopping for shoes. He discusses the appeal of durable shoes that are going to last many seasons, but also have street appeal and make the fashion statement that millennials and centennials strive for.
If you’re looking to get some holiday shopping done for the female millennials or centennials in your life, you can check out Nordstrom (a Campus favorite!) for shoes from any of these trendy yet practical brands.