Micro-Influencers: The Best of Both Worlds?
If you have been paying attention to business news in the last couple months, you’ve probably seen some of the drastic effects that influencers can have on businesses.
Details
Personal Branding: Word-of-Mouth for Gen Z
Before social media, one of the most valuable promotions a brand could get was word of mouth.
Details
Mobile Device Survey
At Campus, we are all for making new technologies part of your marketing mix…
Details
College Students Aren’t Buying Spring Trends
A recent survey of 600 college-aged “style gurus” from CollegeFashionista.com was conducted by Indiana University’s Kelley School of Business last month.
Details
Using Virtual and Augmented Reality in Experiential Marketing
In 2017, it seems as though we live in a world that is saturated with marketing messages and advertisements.
Details
Interactive Marketing: The Missing Link for Direct-to-Consumer Brands
Brands can no longer get away with simply selling products and services.
Details