What Really Matters to College Students: Brand Identity & Authenticity
Gen Z, the demographic currently enrolled in high school and college right now, is often accused of “killing off” brands that past generations had no problem with.
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Must Have Affordable Makeup for College Students
Your business has an online presence and you want to reach young consumers.
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Social Media: The New Creative Space for Gen Z
In a recent student survey conducted by the Campus Agency, 87.5% of participants reported that they consider social media to be a creative outlet.
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Does Gen Z Still Use Email?
Who is Gen Z? Ranging from ages 4-22, they are the youngest generation to take hold of pop culture, news and media.
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Micro-Influencers: The Best of Both Worlds?
If you have been paying attention to business news in the last couple months, you’ve probably seen some of the drastic effects that influencers can have on businesses.
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Personal Branding: Word-of-Mouth for Gen Z
Before social media, one of the most valuable promotions a brand could get was word of mouth.
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