Marketing can often feel overwhelming, especially for small businesses. With so many “gurus” and so much misinformation, it’s hard to know who and what to trust. Many assume that competing with larger companies requires massive budgets and resources, but that’s not necessarily the case. In fact, many marketing myths make it harder to find the…
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At The Campus Agency, we had the privilege of organizing a high-energy branded event for a well-known 21+ alcohol brand. Held in the heart of Baton Rouge, this event brought together LSU students for an unforgettable tailgate experience that combined fun, engagement, and brand promotion. Event Details at a Glance 📍 Location: Fred’s in Tigerland,…
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Digital marketing and out-of-home (OOH) advertising are two powerful tools in a marketer’s arsenal. Both aim to capture consumer attention, but they do so in very different ways. As businesses strive to find the best methods to reach their target audiences, the debate between digital marketing and OOH advertising has become a hot topic. While…
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Instagram has long been a platform where creativity meets marketing, but a new trend has emerged that’s raising eyebrows: meme accounts are cramming promotional product descriptions into their captions. This seemingly odd practice isn’t just a random quirk; it’s a calculated move to game Instagram’s algorithm. But what exactly is going on here, and why…
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Are you a retailer looking to boost sales during the back-to-school season? You’re not alone. Many businesses struggle to stand out in this busy shopping period. Finding the right back-to-school promotions can make or break your success. Here’s a fact: In 2023, back-to-school spending hit $41.5 billion in the U.S. That’s a lot of potential…
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Gen Z’s unique values and behaviors puzzle marketers. Understanding their psychographics is crucial for connecting with this influential generation. Many businesses struggle to grasp what drives Gen Z’s decisions and preferences. So to help, in this post we’ll break down Gen Z psychographics, offering insights into their core values, interests, and lifestyle choices. We’ll explore…
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