Trying to catch the eye of Generation Z can feel like a moving target for marketers. Brands often struggle to stay relevant and engaging to this digitally savvy and value-driven audience. One key fact stands out in addressing this challenge: Gen Z values authenticity and brands that stand by their words with actions. In this…
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Moderating a focus group can be challenging. Many find it hard to keep discussions focused and insightful, while also managing diverse opinions. Focus groups reveal deep insights, but doing so requires skill and preparation. This article promises practical tips for effectively moderating your next focus group, from setting up your session to analyzing the results.…
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Many brands struggle to connect with Generation Z, a group known for its skepticism towards traditional advertising and demand for authenticity. To engage this audience, companies need to rethink their marketing strategies, focusing on causes that matter. This post will explore how cause marketing can be the key to unlocking Gen Z’s attention and loyalty.…
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In today’s fast-paced digital world, brands face the ongoing challenge of capturing and maintaining the attention of their audience. This is particularly true when it comes to engaging college students—a demographic known for its discerning tastes and high expectations for digital content. Brands seeking to connect with this group must navigate a landscape where traditional…
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Attempting to widen your brand’s reach can feel like shouting into a void. With so much competition, standing out might seem impossible. Interestingly, the key could lie within those who already love your brand: your advocates. Brand advocate marketing utilizes the voices of satisfied customers, dedicated employees, and supportive partners to elevate your brand authentically.…
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As the summer season fades, brands encounter the challenge of engaging college students preparing for the new school year. This crucial period requires strategies that not only capture attention but foster loyalty, a task made difficult by the discerning nature of young consumers. Effective back-to-school marketing transcends mere transactions; it’s about cultivating relationships. Successful campaigns…
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