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Spring Break 2016 Marketing: Panama City Beach
Spring Break 2016 Marketing: Panama City Beach

Spring Break 2016 is just around the corner, and Spring Break marketing efforts are on our minds here at Campus. Marketing in the most popular Spring Break locations is the best way to reach over 400,000 college students. It’s a unique marketing opportunity to reach a high volume of students in a relatively short period of time. We will walk you through the three biggest Spring Break marketing destinations, and first we’ll start with….

Panama City Beach:

As the number one Spring Break destination in the country, Panama City Beach offers a wide breadth of marketing opportunities. Here at Campus, we have access to some of the most popular hotels including The Summit Resort. Hotel branding is a great way to get your brand in front of students and make your brand unforgettable.

Hotel marketing includes but is not limited to:

  • Hotel signage and branding
  • Branded key cards
  • Pool deck branding 
  • On beach activation in front of the Summit
  • In room drops
  • Elevator wraps
  • Collateral distribution
  • Door hangers


Nightlife Marketing:

After the sun goes down the opportunities to reach students continue...

  • Create VIP experiences
  • Signature drinks and
  • Panamaniac Card Sponsorship 
  • In Club Signage

Events & Stunts:

Go big or go home! Event sponsorship and stunt marketing are splashy ways to make your mark. Take branding to the next level with concert sponsorship, we can get your signage in front of ten of thousands of students at the hottest concerts in PCB.  Campus has even helped break Guinness World Records.

Spring Break is the time to get creative!  We can help create the ultimate campaign that students will even bring back to campus and share with their friends.  Whether you are just look for space to activate, or need help from ideation to execution, Campus can help you make your market at Spring Break 2016!

Stay tuned for our next post on South Padre Island, TX!

For more information contact chris@thecampusagency.com for more info! Or send us a message. 

Courtney Duggan
About the Author

Courtney Duggan

Courtney is the Director of Account Management. She graduated from Bentley University with a degree in Marketing. She also loves anything and everything Vermont, and will find a way to bring it up in most conversations. For additional information send her an email.