By Courtney Duggan • July 16 2013
WALTHAM, Mass., June 10, 2013 – StudentUniverse launched “StudentUniverse Media" as a media network in early 2010. The division later evolved into SUMM (StudentUniverse Media and Marketing) – after seeing a growing demand for a full-service media and marketing agency specializing in brand strategy and execution in the student/youth market.
The former Founder and CEO of Mr. Youth, Paul Tedeschi, joined as General Manager and the agency has helped brands like RedBull, SoBe, Walgreens and Levi's reach more students. Tedeschi has now agreed to acquire SUMM for an undisclosed amount.
“SUMM has left the mother ship and will continue on its new journey. We have incubated a great business and we wish the team all the best" said StudentUniverse CEO, Atle Skalleberg. “StudentUniverse will continue to utilize the college marketing services SUMM offers."
SUMM's current General Manager, Paul Tedeschi will continue to lead the business along with the entire SUMM team: “I believe this move will improve our focus and ensure continued growth. We are excited to build on the various promotional and digital marketing services we provide our clients in the youth market."
Tedeschi said the new firm will be known as The Campus Agency and will officially launch on July 1, 2013. The agency will move from Waltham to new offices in Boston later this Summer.
StudentUniverse is a tech company that provides exclusive discounts, rewards, and experiences for students, faculty and youth. StudentUniverse negotiates exclusive airfares from over 65 airline partners globally, discounted rates on hotels and tours all over the world. We believe that travel enriches education and that students should be able to explore their world without breaking the bank.
About SUMM and Paul Tedeschi
SUMM (StudentUniverse Media and Marketing) is a nontraditional media and marketing agency specializing in the student market. The SUMM team not only has a deep understanding of the college market and broad connections with companies in the college space, but extensive experience in student deals and building partner relationships.
Paul Tedeschi, General Manager of SUMM, is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with “big ideas" for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BU's College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed large scale acquisition and branding programs for Microsoft, Ford, Citi Bank and Scion among others.
For additional information, please contact us at Paul@TheCampusAgency.com