By Shannon Bianchi • December 22 2016
We've been busy this year! From managing successful Campus Representative programs to welcoming new team members, we did it all in 2016. Check out some of our top agency highlights from this year.
Nutella - Winter 2016
In order to help prepare for World Nutella Day, we partnered with the snack giant for the second year in a row, giving students across the country the opportunity to share a short video about why they love the brand and want to become the new Chief Nutella Ambassador. Through our national access to students we secured a national media buy including: emails, social media posts, and web page takeovers, connecting Nutella with over 18M+ students over the last two years.
MapQuest Spring Break - March 2016
To help ensure students have fun over Spring Break but also stay safe, we partnered with MapQuest and invaded Panama City Beach, FL for a taxi cab takeover during the two hottest weeks of Spring Break 2016. We successfully positioned MapQuest branding throughout the market, from beach hotspots to hotel pool decks. Through free cab ride vouchers, swag giveaways and street team activations, MapQuest generated brand awareness and engaged with students from 35 different universities and 14 different states, all while making sure students got from Point A to Point B safely.
The New York Times - Spring & Fall 2016
For the third year in a row, we coached our New York Times Campus Representatives to capitalize on current events and help connect the established brand to the college market. In 2016 our Campus Reps effectively spread brand awareness and secured new student subscriptions for the Times. They also hosted a combined 50+ events and posted 3,000+ times on social media, serving as the eyes and ears for the Times on campus. By collecting feedback and survey responses from their peers, our students have been empowered and energized knowing their opinion matters to one of the world’s leading publications.
ZTE - Spring & Fall 2016
In Spring 2016, we welcomed ZTE to our list of clients and helped build an ambassador program where students could increase brand awareness through events, social media promotion and email collection. Our successful Spring 2016 Ambassador program of 22 students quickly increased to 50 students (including Canada!) for Fall 2016. Our tech-savvy ambassadors have collected over 13,000 student emails and have gotten over 1M impressions on social media. Students also gave out some pretty awesome ZTE branded swag on campus during their 175+ events and 75 sponsorship opportunities. Pretty cool, eh?
Nordstrom Event - April 2016
What’s the best accessory for a college student to “step into” the next phase of their life? A quality pair of shoes, of course. In April 2016, premium retailer Nordstrom enlisted Campus’ help to show why they should be the first stop for college students during their shoe shopping excursions. Through strategic media buys and on-campus influencers, our team promoted a 24-hour Snapchat challenge giving students the ability to vote for their school to win an on-campus party thrown by Nordstrom. The University of South Carolina was the lucky winner, snagging an epic celebration that embodied the experience of a Nordstrom store, complete with a DJ, foot massages, giveaways and photo booths. Not to mention, it was MC’d by international supermodel, Karlie Kloss. Between all the love on social, campus buzz and media buys (300M+ PR impressions and counting), Nordstrom also gave out $200,000 worth of gift certificates and left USC students with a lasting impression.
The Mountain - Fall 2016:
How do college students “Wear The Win”? In Fall 2016, we tasked ten Campus Ambassadors with making the collegiate fan wear line by The Mountain the go-to apparel choice for Game Day. From creating buzz through sponsored tailgate parties at the University of Florida and UC Berkeley, to hosting basketball tournaments and bingo nights, our ambassadors collected 5,000+ student emails, hosted a combined 130+ events and promoted 150+ times through social posts. Part of the sale proceeds also benefited Operation Hat Trick, which aids recovering American soldiers. Awesome game day vibes and helping out our Vets--what’s not to love?
CollegeFest - September 2016
This year we were proud to host the 31st annual CollegeFest at iconic Fenway Park, the ultimate back-to-school event for New England college students. This year over 75 brands connected with more than 10K area college students through product sampling, swag giveaways, collateral distribution, lead generation and promoting app downloads. The unique, fun atmosphere of the event, complete with live music and entertainment, attracts students year after year. The best part--students get access to America’s most beloved ballpark for free!
Named a “PROMO Top Shop 2017” by Chief Marketer - November 2016
For the second year in a row, Campus has been named a “PROMO Top Shop,” a listing of the top 100 U.S. Promotional Marketing Agencies by Chief Marketer. Used nearly 73,000 times per year by brand marketers and agencies alike, PROMO Top Shops is an online directory on ChiefMarketer.com, highlighting an agency’s core services and contact information, as well as a company snapshot.
New Campus Team Members - Summer 2016
There are three new faces at 2 Faneuil Hall Marketplace! This summer we added a new Account Supervisor, Casey Pierce Burkinshaw, along with two new Account Managers, Shannon Bianchi and Andrea Nee to the Campus Team. Our new team members have helped ensure the success and efficiency in our New York Times, The Mountain, and Viber Campus Representative programs. Welcome to the team, ladies!
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