By Alyssa Johnson • November 18 2014
"What can a college student do to help my brand," you ask? According to several studies on millennial consumers, 93% of millennials have purchased a product after hearing about it from family or friends while 89% trust these recommendations more than claims made by the brand. So in short, a lot.
Brand ambassadors can use their network of professors and affiliation with campus organizations as well as their relationship with their peers to act as your mouthpiece and ultimately your champion in adoption of your brand amongst other millennial consumers. Hearing about a brand from a fellow student that can speak to their own experience with the product or service gives millennials the extra reassurance that their purchase is worth their hard earned dollars. Millennials with passion for a brand will go to great lengths to see that others see value in it too, 59% say that they make recommendations based on highly positive or negative brand experiences. Utilizing this increasingly powerful demographic to grow your brand is a no brainer.
We tailor brand ambassador programs to help achieve your goals. To request more information, visit here: http://thecampusagency.com/contact.php