At The Campus Agency, we had the privilege of organizing a high-energy branded event for a well-known 21+ alcohol brand. Held in the heart of Baton Rouge, this event brought together LSU students for an unforgettable tailgate experience that combined fun, engagement, and brand promotion.
Event Details at a Glance
📍 Location: Fred’s in Tigerland, Baton Rouge, LA
đź“… Date: September 1, 2024
⏳ Duration: 4 Hours
🎟️ Attendance: 500+ (all aged 21+)
Our services included everything from event planning to post-event reporting, ensuring a smooth and successful experience.
What We Delivered
Our team worked with the brand to provide a full-service event solution, which included:
- Comprehensive Event Planning
Every detail was meticulously planned, keeping the brand’s objectives at the forefront. - Location Scouting
Fred’s in Tigerland, a popular spot among LSU students, was the perfect venue for this tailgate experience. - Pre-Event Promotion
A multi-channel marketing campaign created buzz through social media and on-campus efforts to drive attendance. - On-Site Staffing
Our event professionals were there to ensure the event ran seamlessly. - Post-Event Reporting
After the event, we delivered a detailed report, highlighting metrics and overall performance to showcase success.
Event Highlights
The event brought a range of fun and interactive elements to create a truly immersive brand experience. Highlights included:
- 📸 Instagrammable Photo Ops
Eye-catching backdrops and interactive displays encouraged guests to capture and share their moments, expanding the event’s reach on social media. - 🥤 Free Product Samples
Attendees enjoyed complimentary tastings, which introduced them to the brand’s latest offerings and built product loyalty. - 🎯 Tailgate Games
Classic games like cornhole and ladder toss kept the crowd entertained and engaged throughout the event. - 🕹️ Giant Interactive Claw Machine
This crowd favorite gave participants the chance to win branded merchandise and prizes, keeping the energy high.
Final Thoughts
The event was a resounding success, attracting over 500 LSU students who spent hours enjoying the tailgate atmosphere, engaging with the brand, and sharing their experiences online. By the end of the day, the brand’s presence had not only reached on-site attendees but also extended across social media platforms, creating long-lasting brand impact.
If you’re interested in creating a similar branded experience for your audience, The Campus Agency is here to help! Contact us today to learn how we can craft an unforgettable event for your brand.
