Case Studies


Check out some case studies from our past work.

YouTube TV

National college product launch

YouTube launched a new live streaming TV service and was looking for unique ways to put their product in front of college students nationally and stay competitive in a highly up and coming market… 


On-Campus Experiential Marking Program

In the fall of 2022, Discord was looking for a unique and memorable way to target students during the always busy “back to school” season to convert Discord brand loyalists into ravid fans of Discord’s exclusive Student Hubs…. 

NBA League Pass

Ambassador Program

We launched the NBA League Pass Ambassador Program during the fall 2023 semester with 25 ambassadors across 25 schools. This program comprised of UGC primarily on Instagram that was amplified to target each campus…

New York Times

Helping America’s best-known newspaper become a fixture of collegiate life across the country

A media industry staple for nearly 170 years, the New York Times has been a trusted source for generations of readers. For the past 7 years, The New York Times has enlisted The Campus Agency to … 

First Aid Beauty

Increasing brand awareness and submissions of FAB Aid at 48 schools nationwide

During the Spring of 2020, Campus hired a team of 78 First Aid Beauty student ambassadors from 48 schools to educate students about FAB products and its mission in order to..


Bringing the brand’s shoe collection top of mind with the college audience in 2016

Utilizing strategic media buys and on-campus influencers, Campus guided students to compete in a college rivalry Snapchat competition. The winning school (University of South Carolina) secured an epic recreation of a Nordstrom store … 


Harley reaches Gen Z like never before

With The Campus Agency’s help, Harley sought to discover a new market for their legendary motorcycles in the new generation of students who were simply unfamiliar with moto culture at large…


100,000+ flyers were distributed

In the fall of 2023, we were successful in executing 50 DoorDash campaigns distributing over 100,000 flyers to students in West Coast, East Coast and Mid Atlantic regions of the USA. We hired professional…


National College Launch

Campus Agency launched and executed the college marketing program for GrubHub from 2013 through 2015. Our team generated over 150,000 new college customers to their user base…

Google Allo

Launching Google’s newest messaging app on college campuses

2017 was a big year for Google and its new intuitive messaging app, Allo. Using the intuitive nature of the app, our team brought unforgettable brand experiences to students in Boston and all 14 of the Big 10 Conference schools…

Vince Camuto

National College Influencer Campaign

We produced a seasonal campaign for Vince Camuto that aligned with the launch of their newest shoe lines. Spanning across spring, fall and important winter holiday seasons, we created a highly impactful…

Charlie Hustle

College Influencer Campaign

Charlie Hustle, inspired by the classic designs in sports and popular culture, uses the t-shirt as a canvas to express their love and passion for vintage clothing. Our objective was to increase brand awareness and support Charlie Hustles campus roadshow, launching

Girl Dangerous

National College Influencer Campaign

Girl Dangerous, is a Los Angeles based clothing brand that curates collections through graphic art to support, motivate, inspire, and empower women. They can be found in stores like Revolve, Abercrombie and Free People…


College Influencer Campaign Sweetgreen, a fast-casual salad chain, partnered with The Campus Agency to launch a student ambassador campaign at seven different schools. The objective was to generate excitement around Back-to-School promotions and drive traffic to its locations.


Celebrating World Nutella Day

For two years straight years, Campus worked with Nutella to support and promote World Nutella Day (WND), a holiday set aside to celebrate the entire globe’s love and passion for the delicious snack…

SC Johnson

12,000+ face to face interactions and samples distributed

Campus helped SC Johnson take over back to school move-in experiences at 10 major college campuses. The brand was looking to boost brand awareness, product trials, in-store traffic to Walmart of Shout Color Catcher…