Nutella

For two years straight years, Campus worked with Nutella to support and promote World Nutella Day (WND), a holiday set aside to celebrate the entire globe’s love and passion for the delicious snack. We set out to find the biggest Nutella college fan in the country to name them the official “Chief Nutella Ambassador.” Students could submit videos confessing their love for the snack and pitching Nutella on why they should be crowned.

Campus secured and managed the campaigns from start to finish to spread the world and included everything from on-campus product sampling to large scale media buys.

Results:

  • Dedicated emails averaged a 32% open rate

  • 12% CTR average for dedicated emails

  • National media buys reached 10M+ students

  • Managed distribution of 1M Nutella & Go samples

  • Campaign identified new millennial spokesperson

  • Leveraged national social media channels

  • Drove thousands of video submissions from students