SC Johnson

Campus helped SC Johnson take over back to school move-in experiences at 10 major college campuses. The brand was looking to boost brand awareness, product trials, in-store traffic to Walmart of Shout Color Catcher.

Branded sampling teams set out on foot in high traffic areas in each college market with samples and in package coupons during move-in weekend over a three day period.

Results:

  • 12,000+ face to face interactions and samples distributed