YouTube launched a new live streaming TV service and was looking for unique ways to put their product in front of college students nationally and stay competitive in a highly up and coming market. Campus made the brand come to life via a strategic media campaign and high end football tailgate parties in two key city college markets, LA and Atlanta.
The campaign exceeded all program goals and successfully put YouTube TV on the map on college campuses nationwide.
Six universities – 5 major markets
3M+ campaign impressions
27% average open rate for dedicated emails
39k+ in-person conversations with students