The creator economy isn’t just a buzzword—it’s a global force reshaping commerce, media, and marketing. What was once the realm of social media influencers has now evolved into an entire ecosystem of brand builders, educators, cultural icons, and even B2B thought leaders. As technology, consumer expectations, and platform capabilities evolve, so does the potential for…
Reaching the college demographic presents unique challenges for brands. Capturing their attention requires more than flashy ads or catchy slogans. This audience values authenticity, making traditional marketing approaches less effective. In this landscape, Greek life emerges as a powerful ally for brands looking to build connections. Companies like Red Bull and Bumble have successfully partnered…
Tracking a brand ambassador program is crucial for its success, but many businesses struggle to effectively monitor their programs. A study found that 78% of companies face challenges in measuring the ROI of their brand ambassador initiatives. This article provides a comprehensive guide on how to track your brand ambassador program, ensuring you can optimize its performance and achieve…
College campuses are buzzing hubs where brands can form lasting bonds with students, but breaking through the noise is no small feat. Brand ambassadors bridge this gap, embodying a brand’s values and connecting with peers in ways traditional marketing cannot. Our guide dives into crafting an ambassador program that forges authentic relationships and cultivates student…
This summer marks the beginning of a new era for marketing as college athletes venture into the world of endorsements and sponsorships. How will this play out on the local level? How can brands and students connect so that everyone wins? We’ll shed some light on these new changes and what they can mean…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…