In recent years, TikTok has evolved from a platform known for viral dance trends and comedic skits into a significant hub for news awareness—particularly for Gen Z. According to a Pew Research Center study, nearly half of TikTok users under 30 use the platform to get news, a shift that is redefining how younger generations…
Ever wondered what comes next after Generation Z? As we watch Gen Z enter adulthood, a new cohort is already making waves. Meet Generation Alpha – the first group born entirely in the 21st century. These digital natives are reshaping our world. By 2025, Gen Alpha will number almost 2 billion, making them the largest…
In a groundbreaking move, E.L.F. Cosmetics is revolutionizing online shopping by integrating real-world product sales within the popular gaming platform Roblox. This innovative strategy is part of the brand’s expansive Roblox playbook, which has been a resounding success since its inception last year with the ‘E.L.F. Up!’ experience. Players aged 13 and above can now…