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Category Archives: Gen Alpha

What Comes After Generation Z: Understanding Generation Alpha

What Comes After Generation Z: Understanding Generation Alpha

Gen AlphaBy Bryan EllisJuly 17, 2024Leave a comment

Ever wondered what comes next after Generation Z? As we watch Gen Z enter adulthood, a new cohort is already making waves. Meet Generation Alpha – the first group born entirely in the 21st century. These digital natives are reshaping our world. By 2025, Gen Alpha will number almost 2 billion, making them the largest…

E.L.F. Cosmetics & Roblox Partner to Target Gen Alpha

E.L.F. Cosmetics & Roblox Partner to Target Gen Alpha

Gen Alpha, Latest NewsBy Bryan EllisJuly 8, 2024Leave a comment

In a groundbreaking move, E.L.F. Cosmetics is revolutionizing online shopping by integrating real-world product sales within the popular gaming platform Roblox. This innovative strategy is part of the brand’s expansive Roblox playbook, which has been a resounding success since its inception last year with the ‘E.L.F. Up!’ experience. Players aged 13 and above can now…

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