Ask students where they spend their time and they’ll give you the usual list: TikTok, Instagram, texting, avoiding assignments, ironically watching productivity videos instead of being productive… you know the drill. Brands hear those answers and assume the only path to Gen Z is another round of paid social.But survey answers are influenced by what…
TikTok has officially crossed a new threshold: 20% of U.S. adults now say they regularly get news from the platform. In 2020, that number was just 3%. No other platform in Pew Research Center’s study has grown faster in news consumption. For anyone working in youth marketing, higher education, or brand recruiting, this shift isn’t…
In recent years, TikTok has evolved from a platform known for viral dance trends and comedic skits into a significant hub for news awareness—particularly for Gen Z. According to a Pew Research Center study, nearly half of TikTok users under 30 use the platform to get news, a shift that is redefining how younger generations…
Gen Z’s unique values and behaviors puzzle marketers. Understanding their psychographics is crucial for connecting with this influential generation. Many businesses struggle to grasp what drives Gen Z’s decisions and preferences. So to help, in this post we’ll break down Gen Z psychographics, offering insights into their core values, interests, and lifestyle choices. We’ll explore…