Feeling lost when it comes to measuring the results of your influencer marketing campaigns? You’re not alone, as many brand creators and marketers struggle with this crucial task. This comprehensive guide will walk you step by step through setting clear goals, choosing the right KPIs, using effective tools and methods for measurement, and evaluating success…
In the ever-evolving landscape of marketing, it’s crucial to recognize that influencer campaigns are just one piece of the puzzle. While student influencers can be incredibly effective in creating brand awareness, it’s equally important to complement their efforts with a well-rounded marketing strategy. Leveraging digital media, on-campus events, and out-of-home advertising in conjunction with influencer…
College students are one of the hottest and most desired consumer groups in marketing. A generation that thrives on self expression is also becoming increasingly more aware of the brands and products they use. Engaging with this group is that much more important, but can be harder than ever. We have you covered with 6…
This summer marks the beginning of a new era for marketing as college athletes venture into the world of endorsements and sponsorships. How will this play out on the local level? How can brands and students connect so that everyone wins? We’ll shed some light on these new changes and what they can mean…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…
On-campus brand ambassadors are a highly effective way to reach to college students and young professionals.