Some influencer posts win the comments section and lose the media plan. They look great. People like them. A few get shared. Everyone on the team agrees the content feels “strong.” Then the campaign wraps, and the conversion report shows all the personality of a wet napkin. That gap is exactly why TikTok Spark Ads…
TikTok has officially crossed a new threshold: 20% of U.S. adults now say they regularly get news from the platform. In 2020, that number was just 3%. No other platform in Pew Research Center’s study has grown faster in news consumption. For anyone working in youth marketing, higher education, or brand recruiting, this shift isn’t…
Virtual influencers are having a moment, and some of them aren’t even real. As brands explore everything from metaverse meetups to AI-generated avatars with millions of followers, a new peer-reviewed study (Joel-Edgar et al., 2024) has dropped a reality check that marketers need to pay attention to. The research shows that while Gen Z might…
Nail care isn’t just about a fresh coat of polish anymore, it’s a cultural movement, and social media is leading the charge. With Instagram and TikTok feeding the obsession with intricate nail art, gel extensions, and DIY kits, consumers are more engaged than ever. What used to be a simple self-care ritual has become a…
Influencer marketing has become a game-changer for brands seeking rapid growth. Yet, many businesses struggle to harness its full potential. Did you know that 80% of marketers now consider influencers crucial to their social media strategy? If you’re looking to tap into this powerful marketing channel, you’re in the right place. This article will reveal…
Feeling lost when it comes to measuring the results of your influencer marketing campaigns? You’re not alone, as many brand creators and marketers struggle with this crucial task. This comprehensive guide will walk you step by step through setting clear goals, choosing the right KPIs, using effective tools and methods for measurement, and evaluating success…