When Influencer Marketing Goes Wrong: What We Can Learn From Poppi’s Super Bowl Ad Controversy

When Influencer Marketing Goes Wrong: What Brands Can Learn From Poppi’s Super Bowl Ad Controversy

Marketing campaigns can be a goldmine or a landmine—sometimes both at once. Ocean Spray had a guy on a skateboard, and the internet ate it up. Poppi, on the other hand, handed out personal vending machines to influencers and managed to enrage the very consumers who keep them in business. Turns out, watching wealthy creators…

Meta’s Plan to Introduce AI-Generated Users on Facebook and Instagram

Meta’s Plan to Introduce AI-Generated Users on Facebook and Instagram

Meta, the company behind Facebook and Instagram, is taking a bold step that could reshape the way we experience social media. In a story initially broke by the Financial Times, the tech giant plans to introduce AI-generated users—virtual profiles that interact much like real accounts. This ambitious move is sparking conversations about how artificial intelligence…