Meta’s Plan to Introduce AI-Generated Users on Facebook and Instagram

Meta’s Plan to Introduce AI-Generated Users on Facebook and Instagram

Meta, the company behind Facebook and Instagram, is taking a bold step that could reshape the way we experience social media. In a story initially broke by the Financial Times, the tech giant plans to introduce AI-generated users—virtual profiles that interact much like real accounts. This ambitious move is sparking conversations about how artificial intelligence…

Unlocking the Future: Key Predictions for the Creator Economy in 2025

Unlocking the Future: Key Predictions for the Creator Economy in 2025

The creator economy isn’t just a buzzword—it’s a global force reshaping commerce, media, and marketing. What was once the realm of social media influencers has now evolved into an entire ecosystem of brand builders, educators, cultural icons, and even B2B thought leaders. As technology, consumer expectations, and platform capabilities evolve, so does the potential for…

AI in Advertising Coca-Cola's Christmas Campaign and the Future of Creative Marketing

AI in Advertising: Coca-Cola’s Christmas Campaign and the Future of Creative Marketing

Coca-Cola recently unveiled its first-ever Christmas advertisement created entirely using artificial intelligence (AI), sparking a mix of excitement, skepticism, and debate within the marketing community. As AI continues to permeate the advertising industry, its role raises important questions about creativity, brand consistency, and the future of marketing strategies. In this blog post, we’ll explore the…

From Drive-Through to Dorm Rooms Using AI to Boost Retention and Referrals

From Drive-Through to Dorm Rooms: Using AI to Boost Retention and Referrals

In an era where personalization isn’t just preferred but expected, brands must innovate to connect with Gen Z consumers who value tailored experiences. Artificial Intelligence (AI) has emerged as a powerful tool to meet this demand, transforming marketing strategies in industries ranging from fast food to college-centric campaigns. Inspired by Yum Brands’ success with AI-driven…