In a groundbreaking move, E.L.F. Cosmetics is revolutionizing online shopping by integrating real-world product sales within the popular gaming platform Roblox. This innovative strategy is part of the brand’s expansive Roblox playbook, which has been a resounding success since its inception last year with the ‘E.L.F. Up!’ experience. Players aged 13 and above can now…
In a groundbreaking move, Toys “R” Us has released the first-ever brand film created with OpenAI’s Sora technology. This minute-long ad, titled “The Origin of Toys ‘R’ Us,” depicts a young Charles Lazarus, founder of Toys “R” Us, dreaming of a magical toy store with Geoffrey the Giraffe, the brand’s mascot. This innovative step has…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…