Feeling lost when it comes to measuring the results of your influencer marketing campaigns? You’re not alone, as many brand creators and marketers struggle with this crucial task. This comprehensive guide will walk you step by step through setting clear goals, choosing the right KPIs, using effective tools and methods for measurement, and evaluating success…
College students are one of the hottest and most desired consumer groups in marketing. A generation that thrives on self expression is also becoming increasingly more aware of the brands and products they use. Engaging with this group is that much more important, but can be harder than ever. We have you covered with 6…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…