Coca-Cola recently unveiled its first-ever Christmas advertisement created entirely using artificial intelligence (AI), sparking a mix of excitement, skepticism, and debate within the marketing community. As AI continues to permeate the advertising industry, its role raises important questions about creativity, brand consistency, and the future of marketing strategies. In this blog post, we’ll explore the…
Instagram has long been a platform where creativity meets marketing, but a new trend has emerged that’s raising eyebrows: meme accounts are cramming promotional product descriptions into their captions. This seemingly odd practice isn’t just a random quirk; it’s a calculated move to game Instagram’s algorithm. But what exactly is going on here, and why…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…
When our Agency was planning client programs for Spring 2020 we weren’t expecting to have to account for the Coronavirus, who was!?
Your business has an online presence and you want to reach young consumers.
With over 1.2 billion apps in the App Store (and only so much space on your phone), it can be overwhelming to search for new apps.