UGC Vs Influencer Marketing: Which Strategy Boosts Your Brand Best?
Marketing leaders face a daily dilemma: how to engage audiences without feeling like just another ad. Enter user-generated content (UGC) and influencer marketing—two buzzworthy strategies claiming the throne of consumer trust. But here’s the catch: not all shiny tactics deliver real results. With UGC boasting engagement rates nearly seven times higher than traditional branded content,…