Launching Google’s newest messaging app on college campuses
2017 was a big year for Google and its new intuitive messaging app, Allo. Using the intuitive nature of the app, our team brought unforgettable brand experiences to students in Boston and all 14 of the Big 10 Conference schools. Campus leveraged hundreds of student ambassadors, fully branded experiences in each market, authentic social media content, and unique in-app engagements to put Allo at the top of college consumer’s mindset.
• 530+ student group partnerships developed
• Branded food truck takeovers
• 340 student ambassadors
• Creation of significant photo and video content
• 6,000+ social posts promoting the app