Spring Break 2015 Essentials: Brand Marketing and Fanny Packs


Well, that’s a wrap! The month of March is coming to a close, along with the hustle and bustle of Spring Break in Panama City Beach, FL. The Campus team had a blast this month overseeing some of our biggest spring break marketing campaigns in PCB, along with Beach Bash, where the world’s top DJ’s performed, including Diplo and Kaskade, drawing over 10,000 spring breakers to each event, and nearly just as many fanny packs…

That’s right – fanny packs. This 1980’s fashion statement often seen on European tourists or EDM concert-goers, made it’s way into the hands of thousands of college students on spring break this year. Fanny packs were spotted on students everywhere from the beach to the pool deck of the Summit Hotel, where Campus has exclusive branding rights. Whether spring breakers planned ahead and brought their fluorescent fanny packs with them on the flight (or long drive) to PCB, or picked up a branded one along the beach, fanny packs were the trend among millennials this spring break season. Fanny packs have been making a comeback over the last decade or so, but have definitely never been this prominent at Spring Break!

So, who’s going to market their brand on the waists of college students during Spring Break 2016?

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