College Influencer Program
Sweetgreen, a fast-casual salad chain, partnered with The Campus Agency to launch a student ambassador campaign at seven different schools. The objective was to generate excitement around Back-to-School promotions and drive traffic to its locations.
- TCA recruited and trained student ambassadors who created engaging social media content, surprise salad drops to student groups on campus, and distributed coupons in high-traffic areas on each campus.
- The student ambassadors were carefully selected based on their social media presence and their ability to connect with their peers.
- The campaign successfully achieved its objective of driving foot traffic to Sweetgreen locations and generating excitement around the Back-to-School promotions. The surprise and delight salad drops were a hit among students, and the social media content increased brand awareness on campus.