If you thought 2024 was big for Campus, just wait until you see what we have in store for 2025. Last year, we set a new benchmark for in-person brand activations, executing more events than ever before in our history. From coast to coast, our team brought brands directly to students, engaging Gen Z in ways that truly resonate with their lifestyles, interests, and values.
2024 by the Numbers:
- 290 Student-Led Events
- 26 Large-Scale Pop-Ups
- 1,534 Social Media Posts
Stay tuned to see how we scale up even more in 2025!
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As thought leaders and category experts in tech, beauty, CPG, and lifestyle, Campus has set the standard for how brands connect with the Gen Z audience in meaningful, authentic ways. We’ve redefined what it means to truly engage this next-gen consumer. Our team doesn’t just follow trends—we anticipate them—bringing brands into the conversation at just the right moment. We live and breathe Gen Z culture, bridging the gap between what’s relevant now and what’s next. From high-impact in-person experiences to digital storytelling that drives real connection, Campus is the definitive agency for brands committed to leading the conversation—and the culture—within the Gen Z space.
Be sure to check out our exciting updates as we roll out new initiatives designed to take engagement to the next level.
Expanding Our Exclusive Greek Life Network
Greek Life has always been a powerful force in campus marketing, and in 2024, we took our involvement to the next level. We’ve built an exclusive Greek Life network with:
- 400+ Greek Life Chapters
- 30,000+ Greek Life Members
- Opportunities for sampling, events, influencer collaborations, and more
This network allows brands to directly engage with influential student leaders, tap into highly connected communities, and create authentic, peer-driven marketing activations.
Introducing The Campus Insider Podcast
We’re always looking for new ways to share insights and trends in campus marketing. That’s why we launched The Campus Insider, our brand-new podcast designed to help marketers effectively reach and engage the Gen Z audience. Each episode is packed with expert strategies, industry trends, and real-world case studies to keep you ahead of the curve.
Tune in now: Official Spotify Link
What’s Ahead for 2025
We’re kicking off the new year with bigger, bolder campaigns and more opportunities to connect brands with students in meaningful ways. Some key areas of focus for 2025 include:
- Expanding our ambassador and influencer programs to new industries and brands
- Growing our Greek Life marketing initiatives with even more exclusive activations
- Rolling out new digital advertising and social media strategies to maximize campaign reach
- Hosting larger-scale experiential events that create lasting brand impact on campus
Whether you’re a brand looking to tap into the college market or a student eager to get involved, 2025 is shaping up to be our biggest year yet. Stay tuned for more updates, and as always, let’s make campus marketing unforgettable.
