CAMPUS INSIDER

Cookie cutter, no. Unforgettable, yes.

You want your brand to stand out. And it’s our job to make it happen. From national tours to Spring Break takeovers, Campus knows what it takes to make a memorable impression, and our experts are here to guide you through it all – concept to execution.

Capabilities

Event Ideation and Execution - Campus Tours - Mobile Tours - Sampling Tours - CollegeFest - Brand Launch Programs - PR Stunts - Concerts - Spring Break Marketing

There are some college experiences that are rights of passage, being front and center during these massive events allows brands to engage with college students face to face in a way that will make a lasting impact.Be part of the ultimate in college event marketing, Spring Break. Campus can help you with everything from direction and guidance to building and managing a campaign from inception to execution.

Capabilities

Spring Break Marketing - CollegeFest at Fenway Park - CollegeFest Philadelphia - PR stunts - Promotional Concerts - Brand Launch Programs

test2

One ambassador leads to another. And another.

GenZ is the generation of influencers. You can try to tell college students your brand is cool. Or, with our help, you can have students do some of the heavy lifting for you. Our years of experience running peer-to-peer campus rep programs, featuring a mix of guerrilla, social, and traditional tactics, help drive awareness, sales, and, best of all, ROI.

Capabilities

Campus Ambassador Programs - Campus Rep Programs - Campus Sales Programs - Guerrilla Marketing - Integrated Campaigns

When it comes standing out online, we’ve cracked the code.

It’s no surprise that today’s college students spend their free time online. So to reach them, you need breakthrough digital thinking. Luckily, you’ll find just that here at Campus. We’ll work with you to develop a strategy that will get your message on the screens of students across the country.

Capabilities

Display Advertising - Sweepstakes - Email Marketing - Cost per Lead - Cost Per Account - Cost per Engagement - Social Integration - Targeted Media Buys

In this relationship, everyone wears the pants.

Campus set out on a nationwide trek to find the perfect students to represent Game Day Khakis for Dockers. We interviewed 225 candidates to fill just 10 positions and organized 60 customized on-campus events. The result was tons of social chatter and students following our influencers’ every move for their chance to score their own pair of Game Day Khakis.

So, what’d the client think?

“The Campus Agency was a crucial partner in our Game Day Khaki launch. We were able to engage with key millennial influencers through customized and authentic experiential on-campus events. Thus, reinvigorating the Dockers brand and expanding our consumer base.” - Senior Manager, Global Branding, Dockers

Fun, sun, and opportunity.

Every year, Panama City Beach, South Padre Island, and Lake Havasu are transformed into spring break meccas. And within a span of a few weeks, your brand can engage thousands of college students.

No matter which location you choose, Campus can help you take care of all the details – from start to finish. Just looking for some space? We can help with that, too. Whatever your spring break marketing goal, we’re here to help you meet it.

CollegeFest Boston. The real party in the park.

Every fall, Campus throws the biggest back-to-school bash in the country at historic Fenway Park. With over 100 vendors, it’s a chance for Boston area college students to explore and engage with brands. Students come to see what’s new, participate in games and contests, listen to live music, and of course, walk away with some cool swag.

Features

Local, Regional and National Brands, 10,000+ students, Live Music

For more info contact: courtney@thecampusagency.com

CollegeFest Philly. Rocking the city of brotherly love.

Each year, our other back-to-school party takes place in the heart of Philadelphia. Students from 50+ surrounding schools join us to interact with brands and listen to live music. And to help us draw an even bigger crowd, we invite the students to explore their city with free access to area museums and local attractions.

Features

Local, Regional and Nation Brands, Live Entertainment, Free Access to local attractions

For more information contact courtney@thecampusagency.com

The New York Times was looking for a way to promote their student rate digital subscription to students across the company. With a myriad of benefits included in the offer, a peer to peer approached proved to be the best way to connect with students. Passionate campus representatives are able to talk to students about why they should have a subscription to The New York Times.

Their program has grown semester over semester to include hundreds of campus representatives on hundreds of college and university campuses. Campus is proud to be a part of The New York Times effort to make their content accessible for college students.

Meet the big man on campus.

Paul started his first youth marketing firm, Collegiate Advantage, as a college student in 1988, pre-internet and pre-cell phones. He believed a niche, peer-to-peer agency was the best way for brands to market to students.

Working closely with Barnes & Noble College Bookstores, Collegiate Advantage created campus tours, in-store events, and large-scale promotions for top brands such as M&M Mars, SC Johnson, American Express, Reebok, Coca Cola, and EA Sports. They also developed a massive, multi-year brand ambassador program for Sprint that generated hundreds of thousands of new student customers per year. In 1998, Paul sold the company to Student Advantage, and joined the team as SVP of Partnership Development. Collegiate Advantage was rebranded SAMG (Student Advantage Marketing Group) and eventually sold off to Alloy.

After Student Advantage, Paul joined Woolf Associates, a sports marketing agency, as their CMO. Woolf’s corporate clients included John Hancock, Fleet, EMC, Stop & Shop and Liberty Mutual. In 2000, he took his sports marketing to Host Communications (now IMG College), where as a SVP, he sold the NCAA Corporate Partnership program to companies that included Monster.com.

Paul co-founded Mr. Youth (now MRY) in 2002. Serving as CEO, he worked with clients that included VS Pink, Microsoft, Neutrogena, MSN, Chase, Red Bull, Google, Valvoline, Calvin Klein, Playstation, Mountain Dew, JetBlue, Butterfinger, GM, and Bandai. In 2004, Paul managed the company’s acquisition of CollegeFest, a back-to-school event he first attended in 1986 while a student at Boston University.

After the sale of Mr. Youth in 2008, Paul joined the AVP Pro Beach Volleyball Tour and served as their CMO. There he worked with the tour’s sponsors, which included Nivea, Crocs, Paul Mitchell, Bud Light, Johnsonville, Barefoot Wines, Nature Valley, Malibu Rum, PopChips and Rockstar.

Paul took the helm of SUMM in 2011, and was responsible for overseeing the company’s direction and service offerings. After he acquired SUMM in 2013, The Campus Agency, Inc. was born. And in October, 2013, Campus acquired CollegeFest, putting the event back in the hands of Paul, who plans to continue to expand its presence and reach.

Today, you’ll find Paul at Campus headquarters in Faneuil Hall, helping brands grow their business by making memorable, meaningful connections with college students across the country.

Gaining access to campus and putting your brand in front of students is crucial in the college marketing world. Campus works with university bookstore marketing partners across the country to create unique campaigns that leverage over 1900+ brick and mortar bookstores, and all of their e-commerce and social media channels, reaching over 11M students.

By utilizing on-campus university bookstores, brands are able to reach students in one of the hubs of every student’s day to day life, and most importantly, a place where students shop and spend their money. Campus can help you navigate the opportunities and make your brand front and center through our college bookstore network.

Capabilities

Email Marketing - Online Media - Social Media - In-Store Events - In-Store Signage - Alumni Emails - OOH Marketing - On Campus Events - Research - Freshman - Orientation Programs - Graduation Programs - Product Sampling - Cafe Signage - Campus Postering - Online Order Inserts

Make a splash on the sand.

With exclusive access to the most popular spring break hotels in Panama City Beach, Florida, we get premium access to the beaches, too – and can put your brand in front of hundreds of thousands of students. From a single tent to a sprawling branded oasis, Campus can help you build a presence that meets any need or budget.

Of course, the engagement doesn’t have to stop outside. Our hotel access provides traditional and non-traditional opportunities, too. From branded banners and pool umbrellas, to elevator wraps and room drops, we’ll help your brand be the standout at spring break.

Go big, get noticed.

If you’re looking to make a big impact at spring break, a larger-than-life stunt or event is the way to go. It’s sure to get the students talking, texting, and sharing. And when the media picks it up, your brand will be the center of attention, and talked about long after spring break ends. Best of all, Campus is here to help with everything, from planning and brainstorming, to logistics.

Kick it off with a bang.

Spring break is more than three weeks in March. In fact, students start planning for it months in advance. And for the past 20+ years, they’ve been turning to The Spring Break Guide for help. This must-have publication, when combined with its web impressions, reaches over 1,000,000 students every year. And the team at Campus can help put your brand at the center of it all.

Looking for a pre-spring digital media buy that’s as targeted as it is breakthrough? We specialize in that, too. From site takeovers to rich media banners and online sweepstakes, we know what it takes to get your brand noticed by students heading to spring break.

Strike a chord with the crowd.

Nothing brings students together at spring break like music. So sponsoring a stage, or putting on your own branded concert, is a surefire way to get students talking about you.

But the branding doesn’t have stop at the stage. Drive awareness with crowd sampling, sign ups, and giveaways, and boost social sharing with photo and video content. At Campus, we make it easy to be the brand associated with the most amazing part of trip.

Find followers by following the crowd.

At spring break, the party goes on well into the night. And long lines for clubs come with the territory. But what if your brand could help students skip the line and make them feel like a VIP? Or offer free samples that make the wait a little more enjoyable? With Campus, you can do all that and more.

Spring Break Marketing

With over 25 years of experience at spring break, the employees at Campus is the spring break marketing experts. No matter what you are looking for in a spring break marketing promotion, Campus can help you create something exciting and memorable.

Are you looking for a high impact spring break marketing promotion? Contact us to learn more about our exclusive access to the Summit Resort in Panama City Beach, Florida. Marketing options include on beach promotions, nightlife promotions, sampling programs and more. We have worked with leading brands to create unique and impactful campaigns at many spring break destinations.

Contact us to start planning your spring break marketing promotion now.