Reaching the college demographic presents unique challenges for brands. Capturing their attention requires more than flashy ads or catchy slogans. This audience values authenticity, making traditional marketing approaches less effective. In this landscape, Greek life emerges as a powerful ally for brands looking to build connections. Companies like Red Bull and Bumble have successfully partnered…
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Coca-Cola recently unveiled its first-ever Christmas advertisement created entirely using artificial intelligence (AI), sparking a mix of excitement, skepticism, and debate within the marketing community. As AI continues to permeate the advertising industry, its role raises important questions about creativity, brand consistency, and the future of marketing strategies. In this blog post, we’ll explore the…
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In an era where personalization isn’t just preferred but expected, brands must innovate to connect with Gen Z consumers who value tailored experiences. Artificial Intelligence (AI) has emerged as a powerful tool to meet this demand, transforming marketing strategies in industries ranging from fast food to college-centric campaigns. Inspired by Yum Brands’ success with AI-driven…
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Every marketer knows the holiday season is a shopping frenzy, but what about the period right after? TikTok has dubbed this time “Q5,” a golden opportunity from late December to mid-January. With holiday shopping completed, consumers often shift their focus to self-care, using gift cards, and finding deals. And to better help brands take advantage…
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Are your billboards, bus stop posters, or digital signs blending into the background? Creating out-of-home (OOH) ads that convert can be a challenging task. Many businesses struggle to make their outdoor advertising stand out in a crowded market. OOH advertising is powerful, reaching people where they live and work every day. Unlike online ads, OOH…
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Influencer marketing has become a game-changer for brands seeking rapid growth. Yet, many businesses struggle to harness its full potential. Did you know that 80% of marketers now consider influencers crucial to their social media strategy? If you’re looking to tap into this powerful marketing channel, you’re in the right place. This article will reveal…
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