Marketing to high school students presents unique opportunities and challenges, particularly in the digital landscape. As brands aim to connect with this demographic, it’s essential to understand the advertising policies of major digital platforms. One of the most common questions our digital advertising team receives is, “Can we target high school students and people under…
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Amazon has taken a bold step into the world of AI-generated content, releasing a new Video Generator designed to make ad creation easier for brands. Unveiled at the company’s Accelerate conference, this new tool allows advertisers to transform a single product image into a short video showcasing that product. However, like Google’s AI-powered tools, Amazon’s…
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Marketing can often feel overwhelming, especially for small businesses. With so many “gurus” and so much misinformation, it’s hard to know who and what to trust. Many assume that competing with larger companies requires massive budgets and resources, but that’s not necessarily the case. In fact, many marketing myths make it harder to find the…
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At The Campus Agency, we had the privilege of organizing a high-energy branded event for a well-known 21+ alcohol brand. Held in the heart of Baton Rouge, this event brought together LSU students for an unforgettable tailgate experience that combined fun, engagement, and brand promotion. Event Details at a Glance 📍 Location: Fred’s in Tigerland,…
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Digital marketing and out-of-home (OOH) advertising are two powerful tools in a marketer’s arsenal. Both aim to capture consumer attention, but they do so in very different ways. As businesses strive to find the best methods to reach their target audiences, the debate between digital marketing and OOH advertising has become a hot topic. While…
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Instagram has long been a platform where creativity meets marketing, but a new trend has emerged that’s raising eyebrows: meme accounts are cramming promotional product descriptions into their captions. This seemingly odd practice isn’t just a random quirk; it’s a calculated move to game Instagram’s algorithm. But what exactly is going on here, and why…
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