The world of brand marketing just got a major shake-up. Unilever, one of the largest consumer goods companies in the world, has announced a radical shift in its advertising strategy under its new CEO, Fernando Fernandez. In a move that underscores the growing power of influencers and social media, Unilever plans to allocate 50% of…
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Nail care isn’t just about a fresh coat of polish anymore, it’s a cultural movement, and social media is leading the charge. With Instagram and TikTok feeding the obsession with intricate nail art, gel extensions, and DIY kits, consumers are more engaged than ever. What used to be a simple self-care ritual has become a…
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Marketers have tried everything. Billboards, banner ads, even throwing influencers at the problem like spaghetti at a wall… yet Gen Z remains unbothered. This generation sees right through traditional advertising, skips ads with the precision of a seasoned sniper, and trusts a TikTok comment section more than a brand’s polished sales pitch. Studies show that…
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Marketing campaigns can be a goldmine or a landmine—sometimes both at once. Ocean Spray had a guy on a skateboard, and the internet ate it up. Poppi, on the other hand, handed out personal vending machines to influencers and managed to enrage the very consumers who keep them in business. Turns out, watching wealthy creators…
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Marketing used to be about gut instincts and a decent understanding of Photoshop. Now, AI is the intern that never sleeps, never complains, and somehow knows your audience better than you do. While some marketers are still clutching their content calendars like security blankets, AI is reshaping how brands engage, create, and analyze whether they’re…
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Choosing the right experiential marketing agency can feel like trying to find your car in a packed lot—you know it’s out there, but everything starts looking the same, and frustration kicks in fast. Some agencies promise the moon and deliver a glow stick, while others throw buzzwords at you like they’re playing corporate bingo. Don’t…
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