What Makes Experiential Marketing Relevant?
In a recent Gen Z survey by The Campus Agency, 58% of college students ranked Instagram as the social platform…
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Why Purpose Matters: Driving Engagement to a New Level
Interactive events are perfect for driving engagement and a higher level of brand awareness.
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What Marketers Can Learn from The Top Trends for College Students in 2019
Instagram Instagram remains to be the king of social media. Dominating over Snapchat and adopting some of its features in the process. Instagram now has stories, filters, disappearing direct messages and more. Owned by Facebook and sharing its ad platform- it’s never been easier for marketers to advertise on Instagram. Ariana Grande She’s graced the…
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YouTubeTV’s on Campus Marketing Plan
Among Gen Z and Millennials, traditional television viewership has reached historic lows, dropping over 40% since 2011.
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Targeting Students: Learn from Apple
There are certainly numerous reasons for Apple’s staggering success over the past few years.
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Boston Globe: Retailers tap into College Student Marketing
College Day at Fenway Park 2013 took place on September 7th, 2013.
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