If you’re still guessing how many people actually saw your ad, you’re not alone… and you’re definitely not working with the right numbers. Whether you’re running a paid social campaign, sending thousands of emails, or slapping your logo on a billboard, reach is the number that helps you separate noise from impact. But how do…
Before social media, one of the most valuable promotions a brand could get was word of mouth.
At Campus, we are all for making new technologies part of your marketing mix…
A recent survey of 600 college-aged “style gurus” from CollegeFashionista.com was conducted by Indiana University’s Kelley School of Business last month.
In 2017, it seems as though we live in a world that is saturated with marketing messages and advertisements.
Brands can no longer get away with simply selling products and services.