When Influencer Marketing Goes Wrong: What We Can Learn From Poppi’s Super Bowl Ad Controversy

When Influencer Marketing Goes Wrong: What Brands Can Learn From Poppi’s Super Bowl Ad Controversy

Marketing campaigns can be a goldmine or a landmine—sometimes both at once. Ocean Spray had a guy on a skateboard, and the internet ate it up. Poppi, on the other hand, handed out personal vending machines to influencers and managed to enrage the very consumers who keep them in business. Turns out, watching wealthy creators…

10 Creative Campus Activation Ideas For Your Brand

10 Creative Campus Activation Ideas For Your Brand

College campuses buzz with energy, but capturing students’ attention can be tough. Brands often struggle to connect with this dynamic audience, missing out on valuable engagement opportunities. Creative campus activations offer a solution to this challenge. Research shows that interactive experiences boost brand loyalty by 70%. This blog post presents ten innovative campus activation ideas…