Marketing campaigns can be a goldmine or a landmine—sometimes both at once. Ocean Spray had a guy on a skateboard, and the internet ate it up. Poppi, on the other hand, handed out personal vending machines to influencers and managed to enrage the very consumers who keep them in business. Turns out, watching wealthy creators…
College campuses buzz with energy, but capturing students’ attention can be tough. Brands often struggle to connect with this dynamic audience, missing out on valuable engagement opportunities. Creative campus activations offer a solution to this challenge. Research shows that interactive experiences boost brand loyalty by 70%. This blog post presents ten innovative campus activation ideas…
Influencer marketing has become a game-changer for brands seeking rapid growth. Yet, many businesses struggle to harness its full potential. Did you know that 80% of marketers now consider influencers crucial to their social media strategy? If you’re looking to tap into this powerful marketing channel, you’re in the right place. This article will reveal…
Marketing can often feel overwhelming, especially for small businesses. With so many “gurus” and so much misinformation, it’s hard to know who and what to trust. Many assume that competing with larger companies requires massive budgets and resources, but that’s not necessarily the case. In fact, many marketing myths make it harder to find the…
Are you a retailer looking to boost sales during the back-to-school season? You’re not alone. Many businesses struggle to stand out in this busy shopping period. Finding the right back-to-school promotions can make or break your success. Here’s a fact: In 2023, back-to-school spending hit $41.5 billion in the U.S. That’s a lot of potential…
Trying to catch the eye of Generation Z can feel like a moving target for marketers. Brands often struggle to stay relevant and engaging to this digitally savvy and value-driven audience. One key fact stands out in addressing this challenge: Gen Z values authenticity and brands that stand by their words with actions. In this…