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Meet a Campus Rep – Lauren Pak

Meet Lauren Pak! She is a junior at Virginia Tech, as well as a Collegiate Representative for The New York Times.  Check out her experience as a brand rep.

Lauren Pak
The New York Times Collegiate Representative
Junior, Virginia Tech

1. Why did you want to be a New York Times Collegiate Ambassador?

An aspiring journalist and a loyal reader of The New York Times since I first dedicated myself to working in media (I’ve been a longtime fan of the email alerts), the opportunity to work for one of the nation’s oldest and most respected news organizations was one I jumped at. I am honored and enthusiastic to be part of The New York Times, learning from them and representing them on my campus.

2. What has been your favorite part of the program so far?

The three-day summit at The New York Times headquarters in New York City was a really awesome experience. I left feeling motivated and inspired to continue to pursue journalism. The speakers were experienced and entertaining, and I was a little starstruck hearing the stories of “real” journalists and New York Times employees. Touring the newsroom and offices made me imagine actually working there after graduating!

3. What is your favorite section of The New York Times

Currently, I’ve been staying updated with the migrant humanitarian situation in the European Union, so “World” has been the first section I read. As an International Studies minor, I think it’s extremely important to engage in international news and am especially interested in staying informed about the crisis. With the start of New York Fashion Week, “Style” has become the second go-to section.

4. Why do you think it is important for brands to reach college students?

College students are a unique and important audience for most brands and organizations to research and analyze. Representative of the frequently analyzed millennial generation, understanding their (our) perspective in reference to an organization is vital and can be indicative of successes and trends. The college audience is a concentrated but diverse group: it is a generation with the power to influence the future.

 

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Spring Break 2015 Essentials: Brand Marketing and Fanny Packs

Well, that’s a wrap! The month of March is coming to a close, along with the hustle and bustle of Spring Break in Panama City Beach, FL. The Campus team had a blast this month overseeing some of our biggest spring break marketing campaigns in PCB, along with Beach Bash, where the world’s top DJ’s performed, including Diplo and Kaskade, drawing over 10,000 spring breakers to each event, and nearly just as many fanny packs…

That’s right – fanny packs. This 1980’s fashion statement often seen on European tourists or EDM concert-goers, made it’s way into the hands of thousands of college students on spring break this year. Fanny packs were spotted on students everywhere from the beach to the pool deck of the Summit Hotel, where Campus has exclusive branding rights. Whether spring breakers planned ahead and brought their fluorescent fanny packs with them on the flight (or long drive) to PCB, or picked up a branded one along the beach, fanny packs were the trend among millennials this spring break season. Fanny packs have been making a comeback over the last decade or so, but have definitely never been this prominent at Spring Break!

So, who’s going to market their brand on the waists of college students during Spring Break 2016?

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Experiential Spring Break Uncategorized

Spring Break Marketing 2015

SPRING BREAK MARKETING 2015

Why Spring Break is Important

With around 1.5 million students attending Spring Break every year and spending near 1 billion dollars in Florida and Texas alone, Spring Break marketing is a huge opportunity for college-oriented brands. Furthermore, Spring Break gives brands the unique opportunity to reach college students from many different areas of the country in a single location.

Spring Break Strategy

As with any marketing campaign, going into Spring Break, it is essential that you develop a strategy that will capture the attention of students. Are you looking to do a big activation? Do you want to be on-beach or focus on nightlife promotions? What message are you trying to send? How do you plan on engaging the students and getting them excited about your brand? What needs are you fulfilling with your campaign? What will be the overall outcome of your activation? These are all important questions to ask when planning a Spring Break marketing campaign. It’s also important not to lose focus on what matters – the students. Keep their wants and needs in mind and find a way to appeal to them in a unique way that they will appreciate.

Great Spring Break Campaigns Provide Value For Students And For Your Brand

Spring Break is a key marketing opportunity for any brand looking to reach the college demographic. Once a year students descend on a few key locations around the country, giving brands a unique opportunity to reach and connect with a huge number of students in a short period of time. With over 25 years of college marketing experience, Campus has the experience and assets to put any brand front and center at Spring Break.

Join Campus at the reigning #1 Spring Break destination, Panama City Beach, Florida. In the month of March it’s beautiful beaches bring together college students from all around the country, exciting performances, national brands, games and contests. Campus also has a significant presence in Daytona Beach, Miami and South Beach, Spring Break powerhouses who play host to swarms of college students. With hotel and beach access at a variety of properties, Spring Break activations can range from unique to traditional, all in keeping with your brand image.

Traveling west you’ll find South Padre Island, Texas, on the Gulf of Mexico. South Padre is a magnet for college students from all over Texas and the Midwest. If you are looking to connect with students from the west coast, Lake Havasu, AZ is the place to be. Located along the Colorado river between Arizona and California, Lake Havasu offers an incredible setting and is a perfect spot to soak in the desert sun. With over 100 acres of hotel, beach and water access.

Branding opportunities at Spring Break take many forms and Campus will secure access and manage all of your activations to ensure maximum engagement and exposure. Are looking for space and want to activate your spring break promotion yourself? No problem, we’ll be there to get you where you need to be and answer any questions you have along the way.

Options include:

  • Custom Beach Activations
  • Event Sponsorship
  • Concerts Sponsorship
  • Pop-up Shops
  • Bus Wraps
  • Logo Projections
  • Hotel & On-Beach Sampling
  • Pool Deck Branding and Sponsorship
  • Hotel Signage
  • Branded Key Cards & Door Hangers
  • Elevator Wraps
  • Branded Shower Curtains & other In-Room Options
  • Billboards
  • Website Takeovers
  • Sweepstakes
  • Email Blasts

 

Whether you have a Spring Break marketing strategy planned out or are still assessing the opportunity, Campus can help formulate a successful plan of action to get you marketing on beach and beyond.

Spring Break Marketing Destinations Include:
Panama City Beach, FL
Lake Havasu, AZ
Daytona Beach, FL
South Padre Island, TX
Miami Beach, FL

To request our full spring break capabilities deck, contact Chris Nyland at 857-233-4792 and/or chris@thecampusagency.com

All statistics from OnlineSchools.org

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Uncategorized

What Word of Mouth Can Do For Your Brand

Word-of-mouth (WOM) marketing has a lot more power on a consumer purchase decision than many brands realize. Resulting in six trillion dollars, WOM captured one-eighth of total consumer spending. Word of Mouth Marketing Association conducted a study which found out the number of consumer sales on average from word-of-mouth interactions. Categories included telecommunications, food, beverage, software, personal services and television- all included online and offline consumer conversations and recommendations.

WOM held 13% of consumer sales, and almost 20% of higher price-point sales. Of this 13%, offline accounted for two thirds of sales (around 4 trillion) and online impact was one third (around 2 trillion). This shows that face-to-face or social media interaction from someone who has experienced the product or service does infact make an impact on the purchasing decision of the buyer. In addition to this, it resulted in a faster purchase decision often within 2 weeks than traditional media. Never underestimate the value of a loyal customer!

Check out the original infographic here.