Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has named The Campus Agency to the 2020 Chief Marketer 200.
The Campus Agency, headquartered in Boston, is a boutique marketing agency that helps brands around the country market to college students and Generation Z. This marks their fourth time being recognized by Chief Marketer, having been named a PROMO Top Shop in both 2016 and 2017 and Chief Marketer 200 in 2019.
Winners were selected based on a multitude of criteria including insightful client testimonials, outstanding case study submissions, high caliber and consistent work across programs and clients, innovative and creative executions, bold and inspiring concepts, as well as ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.
“We created the CM200 three years ago to shine a spotlight on this vibrant and fast-growing agency community, and to help modern marketers find the partners that will help them craft the kind of campaigns that modern consumers demand”, says Jessica Heasley, Group Editor & Publisher at Chief Marketer.
“Earning this recognition from Chief Marketer is a testament to the hard work our entire team here at Campus puts in every single day to deliver programs for our clients in the Gen Z and college student marketing space.”, says Chris Nyland, COO of The Campus Agency.
Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has named The Campus Agency, Inc. to the 2019 Chief Marketer 200. It is the world’s only editorial list of best-in-class non-advertising agencies.
The Campus Agency, headquartered in Boston, is a boutique marketing agency that helps brands around the country market to college students and Generation Z. This marks their third time being recognized by Chief Marketer, having been named a PROMO Top Shop in both 2016 and 2017.
Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward.
“Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to engage the right partners to help them craft meaningful—and measurable—campaigns and strategies.”
“We are honored to receive this great honor from such a respected publication like Chief Marketer,” says Chris Nyland, COO at The Campus Agency. “Each year our team works hard at staying ahead of trends and creating new service offerings that will truly set our clients up for success. It’s always nice to be recognized for your efforts. We look forward to another successful year in 2019.”
With a 40+ hour/week work schedule being standard in the U.S., the idea of a good work-life balance leaves much to be desired. While this used to be prioritized by employees, a recent study by Glassdoor found that work-life balance was actually the least important factor when it comes to workplace satisfaction. Surprisingly, company culture and company values ranked in the top two spots.
This trend seems to be increasingly gaining momentum in the modern workplace. Whether it’s Bagel Fridays or ski weekends in New Hampshire, we strive to foster a strong company culture here at Campus. Here are three reasons why Campus values company culture, and your company should too:
1. It Sets and Maintains Employee Direction
According to an article by Forbes.com, Why Corporate Culture Is Becoming Even More Important, company culture does a lot to help build upon and improve other areas of your business. First, by encouraging engagement in out of office excursions, you’re helping set and maintain direction of your employees. You’re showing them that you understand they are deserving of a break or some type of reward for a job well done.
Likewise, it also helps them keep their sanity and to refocus when it’s time to get work done. For the Campus Summer Outing this year, we ended one of our work days early, had a few beers and pizza in the office and then headed over to Fenway Park to catch a Red Sox game on the Bud Light Roof Deck. This fun company outing definitely helped us recharge for the rest of the season.
2. Retention and Team Chemistry
Another benefit to a implementing these social out of the ordinary activities is employee retention. If your company is perceived as “fun,” you’ll attract better talent and a higher quality applicant pool. More importantly, the employees who understand those company values and are good at their jobs are more likely to stay for the long haul.
For example, the Campus Team had not one but two Christmas parties this year. At the second one, we donned our ugly Christmas sweaters for a Secret Santa gift exchange, enjoyed drinks and apps at a restaurant close to the office and finished our night at a karaoke bar (Frank Sinatra was involved). Personally, I’m going to stick around so I can see an encore performance at next year’s Christmas party.
Team building activities also do wonders for chemistry among employees. A few weeks ago the Campus team participated (admittedly unsuccessfully) in anEscape The Room challenge. Given just one hour, we had to use our critical thinking, communication and teamwork skills to solve elusive clues and unlock the door of the room we were trapped in. Even though we ran out of time, each person played their part in helping to solve the clues. Afterwards we drowned our sorrows with drinks and apps and strategized for our next Escape the Room challenge.
This month we also ventured to Loon Mountain in New Hampshire for a weekend retreat of skiing, comfort food and countless team bonding games. When your employees voluntarily choose to spend their weekend together eating and sleeping in the same house (with spotty cell reception), you know you’ve got a good thing going.
3. Company Image
Lastly, a good company culture reflects well on your company’s overall image and effectiveness to get the job done. Depending on your company’s area of expertise, it lets your clients and customers know you can relate well to the people you are dealing with.
At Campus, we have laid back atmosphere and casual dress code (shoes are optional, slippers are encouraged). This company mentality helps us better connect to the people we engage with on a daily basis–college students. We understand the college lifestyle (and try to mimic it from time to time) which encourages our student employees to excel in their jobs, meaning we’re successful, too. Students are happy, clients are happy, and we’re happy we can wear jeans everyday.
We’ve been busy this year! From managing successful Campus Representative programs to welcoming new team members, we did it all in 2016. Check out some of our top agency highlights from this year.
Nutella – Winter 2016
In order to help prepare for World Nutella Day, we partnered with the snack giant for the second year in a row, giving students across the country the opportunity to share a short video about why they love the brand and want to become the new Chief Nutella Ambassador. Through our national access to students we secured a national media buy including: emails, social media posts, and web page takeovers, connecting Nutella with over 18M+ students over the last two years.
MapQuest Spring Break – March 2016
To help ensure students have fun over Spring Break but also stay safe, we partnered with MapQuest and invaded Panama City Beach, FL for a taxi cab takeover during the two hottest weeks of Spring Break 2016. We successfully positioned MapQuest branding throughout the market, from beach hotspots to hotel pool decks. Through free cab ride vouchers, swag giveaways and street team activations, MapQuest generated brand awareness and engaged with students from 35 different universities and 14 different states, all while making sure students got from Point A to Point B safely.
The New York Times – Spring & Fall 2016
For the third year in a row, we coached our New York Times Campus Representatives to capitalize on current events and help connect the established brand to the college market. In 2016 our Campus Reps effectively spread brand awareness and secured new student subscriptions for the Times. They also hosted a combined 50+ events and posted 3,000+ times on social media, serving as the eyes and ears for the Times on campus. By collecting feedback and survey responses from their peers, our students have been empowered and energized knowing their opinion matters to one of the world’s leading publications.
ZTE – Spring & Fall 2016
In Spring 2016, we welcomed ZTE to our list of clients and helped build an ambassador program where students could increase brand awareness through events, social media promotion and email collection. Our successful Spring 2016 Ambassador program of 22 students quickly increased to 50 students (including Canada!) for Fall 2016. Our tech-savvy ambassadors have collected over 13,000 student emails and have gotten over 1M impressions on social media. Students also gave out some pretty awesome ZTE branded swag on campus during their 175+ events and 75 sponsorship opportunities. Pretty cool, eh?
Nordstrom Event – April 2016
What’s the best accessory for a college student to “step into” the next phase of their life? A quality pair of shoes, of course. In April 2016, premium retailer Nordstrom enlisted Campus’ help to show why they should be the first stop for college students during their shoe shopping excursions. Through strategic media buys and on-campus influencers, our team promoted a 24-hour Snapchat challenge giving students the ability to vote for their school to win an on-campus party thrown by Nordstrom. The University of South Carolina was the lucky winner, snagging an epic celebration that embodied the experience of a Nordstrom store, complete with a DJ, foot massages, giveaways and photo booths. Not to mention, it was MC’d by international supermodel, Karlie Kloss. Between all the love on social, campus buzz and media buys (300M+ PR impressions and counting), Nordstrom also gave out $200,000 worth of gift certificates and left USC students with a lasting impression.
The Mountain – Fall 2016:
How do college students “Wear The Win”? In Fall 2016, we tasked ten Campus Ambassadors with making the collegiate fan wear line by The Mountain the go-to apparel choice for Game Day. From creating buzz through sponsored tailgate parties at the University of Florida and UC Berkeley, to hosting basketball tournaments and bingo nights, our ambassadors collected 5,000+ student emails, hosted a combined 130+ events and promoted 150+ times through social posts. Part of the sale proceeds also benefited Operation Hat Trick, which aids recovering American soldiers. Awesome game day vibes and helping out our Vets–what’s not to love?
CollegeFest – September 2016
This year we were proud to host the 31st annual CollegeFest at iconic Fenway Park, the ultimate back-to-school event for New England college students. This year over 75 brands connected with more than 10K area college students through product sampling, swag giveaways, collateral distribution, lead generation and promoting app downloads. The unique, fun atmosphere of the event, complete with live music and entertainment, attracts students year after year. The best part–students get access to America’s most beloved ballpark for free!
Named a “PROMO Top Shop 2017” by Chief Marketer – November 2016
For the second year in a row, Campus has been named a “PROMO Top Shop,” a listing of the top 100 U.S. Promotional Marketing Agencies by Chief Marketer. Used nearly 73,000 times per year by brand marketers and agencies alike, PROMO Top Shops is an online directory on ChiefMarketer.com, highlighting an agency’s core services and contact information, as well as a company snapshot.
New Campus Team Members – Summer 2016
There are three new faces at 2 Faneuil Hall Marketplace! This summer we added a new Account Supervisor, Casey Pierce Burkinshaw, along with two new Account Managers, Shannon Bianchi and Andrea Nee to the Campus Team. Our new team members have helped ensure the success and efficiency in our New York Times, The Mountain, and Viber Campus Representative programs. Welcome to the team, ladies!
The Campus Agency has been named to the 2017 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies selected by the editors of Chief Marketer.
Headquartered in Boston, Campus is a specialized marketing agency that helps brands around the country connect with college students. Founded by Paul Tedeschi, a youth marketing expert who brings more than 28 years of experience to the table. Tedeschi has worked with hundreds of top brands and Campus is the third youth marketing agency that he has created during his career. He was a previous founder of Collegiate Advantage and Mr. Youth (now MRY).
PROMO Top Shops is an online searchable directory highlighting each agency’s core services, contact information and company snapshot. Both brand marketers looking for exceptional agencies and agencies seeking experienced partners to work with viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times over the year.
“We are proud to once again be named to the PROMO Top Shops list of agencies for 2017. We have experienced tremendous growth in the past 12 months and are very appreciative of our loyal clients that entrust us to manage their college marketing initiatives. We look forward to continuing to provide our clients with the best options to achieve their goals,” said Paul Tedeschi, CEO of The Campus Agency.
Campus is always up for a new challenge, so if your brand is looking to shake things up in the college market, contact us!
About Chief Marketer
Chief Marketer charts the customer journey from acquisition and engagement through conversion and retention. We offer data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 140,000 who rely on our suite of content and live-event resources to help them cut through the noise and find the solutions necessary to optimize their performance. In addition to PROMO Top Shops, Chief Marketer also put together the definitive list of B2B marketing agencies. CM also produces leading events, awards programs, video and written content for senior brand and B2B marketers.
The turkey has been eaten, the presents have been opened (and perhaps returned). Everyone is back to work and busy planning the year to come. What are your brands goals for the upcoming year? With students heading back to campus for spring semester in a few weeks, there are many opportunities to reach college students in 2015.
If you’re looking to reach students around campus this spring it’s still not to late to plan a spring semester tour. Create an experience and make an impression.
The holy grail of marketing to college students, Spring Break 2015 is the best way to reach a high volume of students in a relatively short period of time. Marketing to students in Panama City Beach, FL is our specialty. We can find solutions for almost any budget, so act now and join the party.
One of our favorite things to do in the spring is plan for the fall. Big mobile tours, students representative programs and multi-faceted marketing campaigns benefit from advanced planning to ensure seamless execution. It may seem that the fall semester is ages away, but it’s just around the corner.
Speaking of fall, we’re already planning our CollegeFest events. We are finalizing dates for CollgeFest at Fenway (Boston) as well as in Philadelphia. We’re also exploring additional markets. Want to reserve your space early? Have a great suggestion for a new market? We want to hear from you! Don’t miss your chance to be part of the best back to school festivals of 2015.
So what are you waiting for? Contact us to get started!