College marketing campaigns often challenge administrators to find strategies that genuinely connect with students. This difficulty is amplified by the rapidly shifting interests and communication styles of young people. After all, convincing students to pay attention to marketing in a world of viral dance videos and cat memes can feel like trying to sell encyclopedias…
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Meta, the company behind Facebook and Instagram, is taking a bold step that could reshape the way we experience social media. In a story initially broke by the Financial Times, the tech giant plans to introduce AI-generated users—virtual profiles that interact much like real accounts. This ambitious move is sparking conversations about how artificial intelligence…
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In recent years, TikTok has evolved from a platform known for viral dance trends and comedic skits into a significant hub for news awareness—particularly for Gen Z. According to a Pew Research Center study, nearly half of TikTok users under 30 use the platform to get news, a shift that is redefining how younger generations…
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College campuses buzz with energy, but capturing students’ attention can be tough. Brands often struggle to connect with this dynamic audience, missing out on valuable engagement opportunities. Creative campus activations offer a solution to this challenge. Research shows that interactive experiences boost brand loyalty by 70%. This blog post presents ten innovative campus activation ideas…
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The creator economy isn’t just a buzzword—it’s a global force reshaping commerce, media, and marketing. What was once the realm of social media influencers has now evolved into an entire ecosystem of brand builders, educators, cultural icons, and even B2B thought leaders. As technology, consumer expectations, and platform capabilities evolve, so does the potential for…
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Reaching the college demographic presents unique challenges for brands. Capturing their attention requires more than flashy ads or catchy slogans. This audience values authenticity, making traditional marketing approaches less effective. In this landscape, Greek life emerges as a powerful ally for brands looking to build connections. Companies like Red Bull and Bumble have successfully partnered…
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