What Really Matters to College Students: Brand Identity & Authenticity
Gen Z, the demographic currently enrolled in high school and college right now, is often accused of “killing off” brands that past generations had no problem with.
DetailsGen Z, the demographic currently enrolled in high school and college right now, is often accused of “killing off” brands that past generations had no problem with.
DetailsYour business has an online presence and you want to reach young consumers.
DetailsIn a recent student survey conducted by the Campus Agency, 87.5% of participants reported that they consider social media to be a creative outlet.
DetailsWho is Gen Z? Ranging from ages 4-22, they are the youngest generation to take hold of pop culture, news and media.
DetailsIf you have been paying attention to business news in the last couple months, you’ve probably seen some of the drastic effects that influencers can have on businesses.
DetailsBefore social media, one of the most valuable promotions a brand could get was word of mouth.
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