If there was one thing 2025 made clear, it’s that college marketing no longer lives in one place. It happens in group chats, on TikTok, at pop-ups between classes, and inside the small moments that actually move a student culture. This is how you win on campus, and exactly what The Campus Agency does for…
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College students scroll fast and decide faster. One swipe, one glance, one video is often all it takes for a product to earn a click, a follow, or a purchase. That split-second filter has become the real battleground for brand discovery in 2026. For companies trying to reach Gen Z, this isn’t theoretical. It determines…
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Ask students where they spend their time and they’ll give you the usual list: TikTok, Instagram, texting, avoiding assignments, ironically watching productivity videos instead of being productive… you know the drill. Brands hear those answers and assume the only path to Gen Z is another round of paid social.But survey answers are influenced by what…
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TikTok has officially crossed a new threshold: 20% of U.S. adults now say they regularly get news from the platform. In 2020, that number was just 3%. No other platform in Pew Research Center’s study has grown faster in news consumption. For anyone working in youth marketing, higher education, or brand recruiting, this shift isn’t…
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Paid influencer posts used to be the play. You’d hire someone with a following, they’d post a glossy Reel holding your product, and sales would bump. That hit is getting weaker. Influencer content is getting more expensive, more staged, and easier for audiences to scroll past. Meanwhile, UGC, real people talking about products in their…
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As we approach 2026, social media marketing stands at a pivotal point. AI automation, platform fatigue, privacy regulations, and the evolution of creator culture are reshaping the field faster than ever.The challenge for brands isn’t just to keep up, it’s to stay human in an increasingly automated environment. Below are the key forces shaping 2026…
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