Marketing used to be about gut instincts and a decent understanding of Photoshop. Now, AI is the intern that never sleeps, never complains, and somehow knows your audience better than you do. While some marketers are still clutching their content calendars like security blankets, AI is reshaping how brands engage, create, and analyze whether they’re…
Meta, the company behind Facebook and Instagram, is taking a bold step that could reshape the way we experience social media. In a story initially broke by the Financial Times, the tech giant plans to introduce AI-generated users—virtual profiles that interact much like real accounts. This ambitious move is sparking conversations about how artificial intelligence…
Every marketer knows the holiday season is a shopping frenzy, but what about the period right after? TikTok has dubbed this time “Q5,” a golden opportunity from late December to mid-January. With holiday shopping completed, consumers often shift their focus to self-care, using gift cards, and finding deals. And to better help brands take advantage…
Instagram has long been a platform where creativity meets marketing, but a new trend has emerged that’s raising eyebrows: meme accounts are cramming promotional product descriptions into their captions. This seemingly odd practice isn’t just a random quirk; it’s a calculated move to game Instagram’s algorithm. But what exactly is going on here, and why…
Struggling to capture the attention of Gen Z on YouTube? This generation spends more hours watching online videos than television. Making it a must for brands who want to reach this target demographic. Our blog will guide you on how to market to gen z on YouTube, with potent strategies and tips for marketing success…
Feeling lost when it comes to measuring the results of your influencer marketing campaigns? You’re not alone, as many brand creators and marketers struggle with this crucial task. This comprehensive guide will walk you step by step through setting clear goals, choosing the right KPIs, using effective tools and methods for measurement, and evaluating success…