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Seven Habits of a Highly Effective Brand Ambassador

On-campus brand ambassadors are a highly effective way to reach to college students and young professionals. Their awareness of interpersonal connections and ability to create genuine experiences ensures that they will make a lasting impact on the day to day lives of their peers, and allow their audience to make a personal connection with the brand.

They’re at all the events, not just their own.

Successful Brand Ambassadors aren’t afraid to put themselves out there, and they’re down to go to all sorts of events. People will probably know who they are before their first conversation, and they’re personable and approachable to everyone, not just their clique.

Social media expertise.

It’s not just about the follower count, it’s about knowing what clicks and sticks on each social platform. One of the most important KPIs for Brand Ambassadors is follower engagement. On top of that, they need to be able to create content on the fly. They know how to post consistently, but without spamming their followers.

They know their brand, through and through.

Brand ambassadors are tasked with representing the personality and image of the brand accurately towards everyone they meet, but to be “always on” is not an easy task. It’s important that they know what the brand stands for and how it wants to be perceived. If you’re lucky, they’ll know how to integrate the brand they are reping with their own personal brand effortlessley.

They’re Involved in organizations on-campus.

It’s important that campus ambassadors are well-rounded and involved in activities besides their jobs. Campus organizations are an important source of connections and a great way to get your voice out to large groups of people.

They make their interactions organic.

When they talk to their peers, they believe in the brand they are promoting, and talk about it because they genuinely like it. Just like longtime customers, they have their own unique insights about the brand and favorite products that they don’t mind sharing.

Accurate & honest data tracking.

Clear communication between the brand and ambassador is key for long term success. In order for clients to get the best information from their ambassadors, they need to be tracking their data accurately. Without this info, brands won’t know if their efforts are paying off and what future methods will work the best for the campus dynamics.

Work hard, play hard.

The ideal ambassador is organized and knows how to maintain a work-life balance. Ultimately the most successful people are the ones who have fun doing it and make the program work for them and their lifestyle.

Marketing Tips Social Media

Social Media: The New Creative Space for Gen Z

In a recent student survey conducted by the Campus Agency, 87.5% of participants reported that they consider social media to be a creative outlet. What does this mean for brands attempting to break through the clutter? Simply put, brands can bring authenticity to the platform by tapping into the creative side of social media.

While some companies have already started to do this, it’s an opportunity that most have left untouched. There are many ways to enter this creative space, but the easiest may be to reach out to artists who are already using social media as a platform for their work. By hiring them to collaborate on brand-oriented content, you not only get a unique product, but you attract the artist’s social following too. It’s also important that you choose an artist that will match the image you want to create for your brand.

However, that isn’t the only way to do it. When asked if social media provides them with all the tools they need to create the content that they want, only 58% of respondents said yes. In other words, over 40% of college students are still open to more opportunities or ways to express themselves on social media. Brands can take advantage of this need by providing their audience with creative inspiration.

Companies can leverage their existing brand & social pages to host a contest that will engage their audience. This won’t work for everyone, and the tone/objective of the contest needs to match the tone of your brand in order to be successful. However, the benefits of this strategy are numerous. The first is that the contest is extremely low cost to run and you will get a wide range of usable content all created with your brand in mind. This content will have organic reach far beyond your regular audience, and because it’s made by real consumers, it will be authentic.

Using this method to crowdsource creativity can elevate your brand and content to an entirely new level. This type of content can help reinvigorate the brand and use its audience to expand its image.