Every marketer knows the holiday season is a shopping frenzy, but what about the period right after? TikTok has dubbed this time “Q5,” a golden opportunity from late December to mid-January. With holiday shopping completed, consumers often shift their focus to self-care, using gift cards, and finding deals. And to better help brands take advantage…
Instagram has long been a platform where creativity meets marketing, but a new trend has emerged that’s raising eyebrows: meme accounts are cramming promotional product descriptions into their captions. This seemingly odd practice isn’t just a random quirk; it’s a calculated move to game Instagram’s algorithm. But what exactly is going on here, and why…
Struggling to capture the attention of Gen Z on YouTube? This generation spends more hours watching online videos than television. Making it a must for brands who want to reach this target demographic. Our blog will guide you on how to market to gen z on YouTube, with potent strategies and tips for marketing success…
Feeling lost when it comes to measuring the results of your influencer marketing campaigns? You’re not alone, as many brand creators and marketers struggle with this crucial task. This comprehensive guide will walk you step by step through setting clear goals, choosing the right KPIs, using effective tools and methods for measurement, and evaluating success…
College students are one of the hottest and most desired consumer groups in marketing. A generation that thrives on self expression is also becoming increasingly more aware of the brands and products they use. Engaging with this group is that much more important, but can be harder than ever. We have you covered with 6…
Who can predict the future? We may not know exactly, but we can look at the evidence, consult an expert, and make a plan. Many brands are starting to think about back-to-school college campus marketing now. What is really going to be happening on campus? Let’s take a look at how the pandemic changed Gen…