Grubhub

Campus Agency launched and executed the college marketing program for GrubHub from 2013 through 2015. Our team generated over 150,000 new college customers to their user base, drove significant brand awareness, app downloads, first-time usage, and engagement through a variety of on and off-campus initiatives.

Tactics –

  • “Free Food Giveaway” Mobile Tour: Visited 10 universities over 20 activation days

  • Student Ambassadors: 20+ universities

  • Strategic media buys: National dedicated emails promoting student exclusive discounts

  • On campus stunts: Football tailgating popup restaurant events, March Madness activations with roaming ambassadors in city markets

  • Spring Break: beach activations, nightlife hotspot sponsorships, roaming ambassadors, on site branding at hotel properties